How to keep your job on vacation — Pamela Bump // Hubspot
- Part 1What is the summer marketing slump? — Pamela Bump // Hubspot
- Part 2Channels that dip in the summer? — Pamela Bump // Hubspot
- Part 3Channels that bump in the summer? — Pamela Bump // Hubspot
- Part 4Seasonal marketing recalibration — Pamela Bump // Hubspot
- Part 5 How to keep your job on vacation — Pamela Bump // Hubspot
Show Notes
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02:12Keeping your job as a marketer while youre on vacationPlan for your vacations and communicate this clearly with your team. While some processes may be automated, its a good idea to still leave someone in charge.
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04:57Troubleshooting when youre out of pocketCreate an out-of-office plan and share this with your team. Emergencies do happen but leave someone in charge while youre away.
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07:47Letting your team grow when youre out of officeYou should be able to be unavailable for your vacation. You should be able to trust your team to make the right decisions.Look at it as their chance to grow.
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08:50Communicating seasonal slumps to your leadershipIf you have the data to show that the slumps are seasonal, create a presentation to explain this to your leaders. Assess the situation and show how you are prepared to handle it.
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11:44The importance of taking a breakEveryone needs time to recharge, including marketers. Just make sure that you leave the necessary measures in place to keep everything going while youre away.
Quotes
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"One of the things I've had to do as I've grown as a manager is learn when to ask for help. And when you're taking that time off, it's very important to ask for what you need." - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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"When you're on vacation, this is the time to allow your team to grow, to have responsibility, to make decisions right or wrong." - Benjamin Shapiro, Host, MarTech podcast
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"Letting your team grow and make mistakes during this low traffic time is very important. And I think that is something that you do want to explain to your leadership." - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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“It's important to think of the summer, not only as a time for you to work on the infrastructure projects, but also to get some time away for yourself to recharge.” - Benjamin Shapiro, Host, MarTech podcast
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“When you return from time off, its a great time, as a manager, to figure out why the problem happened and get feedback from your team.” - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
- Part 1What is the summer marketing slump? — Pamela Bump // Hubspot
- Part 2Channels that dip in the summer? — Pamela Bump // Hubspot
- Part 3Channels that bump in the summer? — Pamela Bump // Hubspot
- Part 4Seasonal marketing recalibration — Pamela Bump // Hubspot
- Part 5 How to keep your job on vacation — Pamela Bump // Hubspot
Up Next:
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Part 1What is the summer marketing slump? — Pamela Bump // Hubspot
Pamela Bump, senior manager of audience growth at Hubspot talks about seasonality in marketing for Summer Slump Week. For some industries, the summer brings a lull in activity while it’s the opposite for others. How can you win marketing despite the seasonal downturn? Today, Pamela discusses what is the summer marketing slump.
Play Podcast -
Part 2Channels that dip in the summer? — Pamela Bump // Hubspot
Senior manager of audience growth at Hubspot, Pamela Bump, is back for day 2 of Summer Slump Week. As you’ve already noticed, marketing can be seasonal. So something that works in the winter, might not necessarily work the same way in the summer months. Today, Pamela talks about what marketing channels dip during the summer.
Play Podcast -
Part 3Channels that bump in the summer? — Pamela Bump // Hubspot
Senior manager of audience growth at Hubspot, Pamela Bump, gives her advice on how to win marketing despite the summer slump. Some industries won’t see a lot of direct response in the summer. But this doesn’t mean you need to stop marketing in the summer. Today, Pamela discusses the marketing channels that are more effective during the summer.
Play Podcast -
Part 4Seasonal marketing recalibration — Pamela Bump // Hubspot
Pamela Bump, Senior manager of audience growth at Hubspot, discusses marketing in the summer months. If you’re not in the travelling and leisure sector, then you most likely experience the summer slump. Do you just stop marketing at this time? Today, Pamela talks about how to recalibrate your marketing based on seasonality.
Play Podcast -
Part 5How to keep your job on vacation — Pamela Bump // Hubspot
Pamela Bump, Senior manager of audience growth at Hubspot, continues the conversation about marketing in the summer months. Summer is the time when a lot of people unwind and recharge. As a marketer, though, how can you make sure that you also get this time to relax without negative business effects. Today, Pamela talks about how to keep your jobs while taking vacation in the summer.
