Recent MarTech Podcast Episodes
Chloe Thomas | eCommerce MasterPlan
How to grow an eCommerce business — Chloe Thomas // eCommerce MasterPlan
Chloe Thomas, podcast host and author of eCommerce MasterPlan, explains how you can set up your eCommerce master plan. eCommerce hasn’t really changed over the years but it’s easier to get into. So how can you stand out in a highly competitive marketplace like this? Today, Chloe talks about how to build out your eCommerce…Play Podcast
Ike Singh Kehal | Social27
Understanding your B2B Customer Needs — Ike Singh Kehal // Social27
Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to close the deal. But the greatest thing is that once you land the client, you’re most likely looking at a long-term relationship. Today, Ike talks about how you can…Play Podcast
Efua Obeng | Howard University
Why marketers need to listen to Black voices — Efua Obeng // Howard University
Assistant professor and chair of the department of Marketing at Howard University, Efua Obeng, addresses the inbound 2021 conference. The U.S demographic is changing drastically, but it seems marketers are not updating their strategies to reflect this. How important is diversity in marketing? Today, Efua talks about why marketers need to listen to Black voices.Play Podcast
Drea Hudson | Hubspot
Event Value Prop — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But how can you start thinking about adding event marketing to your strategy? Today, Drea talks about how to figure out your event value proposition.Play Podcast
Oti Ukubeyinje | Terragon Limited
Should you expand your targeting to Africa? — Oti Ukubeyinje // Terragon Limited
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, discusses marketing in Africa. Terragon Group is Africa’s leading data company. Why has a marketplace as large as Africa remained mostly untapped in this digital age? Today, Oti talks about whether you should be expanding your targeting into Africa.Play Podcast
Mordy Oberstein | SEMRush
Why marketers a re-prioritizing organic growth — Mordy Oberstein // SEMRush
Mordy Oberstein, head of Communications at SEMrush joins us for Organic Growth Week. Can you really grow your business without reliance on paid media? We’ve all heard the reviews that organic is so much better than PPC. So today, Mordy explains why marketers need to reprioritize organic growth.Play Podcast
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About our host
Benjamin Shapiro is the producer & host of the MarTech podcast.
He is the founder of benjshap LLC, a brand development & marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.
Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, & an independent consulting & content business.