MarTech Podcast
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Recent MarTech Podcast Episodes
Mike Bernard | Vendavo
Start point to improve margins — Mike Bernard // Vendavo
Mike Bernard, CMO of Vendavo, explores strategies for improving your margins. When contemplating margin improvement, numerous factors influence the path to achieving a successful outcome. It's essential not only to identify and rectify margin leakage but also to devise strategies for generating additional margin leverage within your business.Today, Mike discusses the starting point for improving…
Play PodcastJeffrey Hayzlett | C-Suite Network
How to act like a Media Company — Jeffrey Hayzlett // C-Suite Network
Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. As traditional performance marketing methods lose effectiveness, brands are evolving into media companies. In response to consumers actively selecting the messages they engage with, brands are adapting by becoming more creative to capture their attention. Today, Jeffrey discusses how…
Play PodcastPaul Slack | Vende Digital
Identifying your B2B Demand Gen audience — Paul Slack // Vende Digital
Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Over the last two decades, B2B demand generation has shifted from relying on sales teams to being driven by marketing. Now, empowered buyers independently seek information, delaying engagement with sales and putting the onus on marketers to actively engage and influence them throughout…
Play PodcastStephan Beringer | Mirriad
In-Content Advertising in Streaming — Stephan Beringer // Mirriad
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advertising has risen in popularity because it overcomes the drawbacks of traditional interruptive ads, which frequently result in ad fatigue and reduced viewer engagement. It achieves this by seamlessly integrating brands into content and increasing…
Play PodcastIsmael El-Qudsi | SocialPubli
Is AI the Next Frontier of Influencer Marketing? — Ismael El-Qudsi // SocialPubli
Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering brands to identify the ideal influencers and enhance campaigns through extensive data analysis. However, the current level of AI's capabilities raises concerns about its readiness to autonomously manage influencer marketing campaigns. Today, Ismael discusses whether AI…
Play PodcastGeoff Atkinson & Connor Ray | Texo
Creative content generation in MarTech — Geoff Atkinson & Connor Ray // Texo
Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds a wealth of valuable insights, and AI has made the process of extracting these insights significantly more accessible. Texo leverages AI to extract value from long-form content, providing podcasters with automated…
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About our host
Benjamin shapiro
Benjamin Shapiro is the producer & host of the MarTech podcast.
He is the founder of benjshap LLC, a brand development & marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.
Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, & an independent consulting & content business.
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