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Recent MarTech Podcast Episodes
Kate Adams | Validity
The Wild West of Email Marketing — Kate Adams // Validity
Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person events, and in-store shopping were brought to a standstill, and marketers had to make up for that revenue shortfall with email marketing. However, just sending a million emails for the sake…
Play PodcastIain S. Thomas | What Makes Us Human
How ChatGPT revolutionizes culture — Iain S. Thomas // What Makes Us Human
Iain S. Thomas, Author of ‘I Wrote This for You’, talks about the phenomenal rise of ChatGPT and artificial intelligence. Over the last few weeks, ChatGPT has been making headlines for the way it is revolutionizing the content creation process. However, many fear that it will have a detrimental impact on the creative community and…
Play PodcastLomit Patel | Tynker
Do’s & Don’t when marketing to kids — Lomit Patel // Tynker
Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. When marketing to minors, several things have to be taken into consideration such as data collection, use, and storage. Unlike other companies, Tynker is determined to be COPPA compliant and doesn’t track or sell the data…
Play PodcastPeter Voss | Aigo.ai
Chatbots Revolutionizing Enterprise Digital Assistants — Peter Voss // Aigo.ai
Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. In a world of Siris and Alexas, most of us are familiar with the power and limitations of the first and second waves of AI. Now that we’re in the third wave, chatbots have evolved beyond simple rule-based interactions and are…
Play PodcastJuan Mendoza | The MarTech Weekly
What the Hell Happened to the Tech Industry? — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. The martech industry is facing a downturn with companies like Salesforce resorting to layoffs and downsizing their expenditure, partly due to the impact of the COVID-19 pandemic. Likewise, marketers are returning to fundamentals like CRM and marketing automation to drive…
Play PodcastJuan Mendoza | The MarTech Weekly
What the Hell Happened to the Tech Industry? — Juan Mendoza // The MarTech Weekly (copy)
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. The martech industry is facing a downturn with companies like Salesforce resorting to layoffs and downsizing their expenditure, partly due to the impact of the COVID-19 pandemic. Likewise, marketers are returning to fundamentals like CRM and marketing automation to drive…
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About our host
Benjamin shapiro
Benjamin Shapiro is the producer & host of the MarTech podcast.
He is the founder of benjshap LLC, a brand development & marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.
Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, & an independent consulting & content business.
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