MarTech Podcast ™
Produced by
WANT TO STAY CURRENT WITH MARTECH TRENDS?
SUBSCRIBE TO THIS WEEK IN MARTECH NEWSLETTER
Recent MarTech Podcast Episodes
Nataly Kelly | Zappi
How to encode your brand voice into AI tools
Encoding brand voice into AI tools is a critical marketing challenge. Nataly Kelly, CMO of Zappi and co-author of "Brand Global Adapt Local," shares practical strategies for maintaining authentic brand identity across AI-generated content. She demonstrates how to create effective tone and style guides, train AI tools with specific brand examples, and implement a systematic…
Play PodcastScott Morris | Sprout Social
Social disconnect between brands & consumers
Social media creates a disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research revealing how consumers use social platforms as discovery engines and customer service channels. Brands must balance cultural relevance without chasing every trend, maintain platform diversification to reach audiences authentically, and deliver personalized interactions within 24 hours to prevent…
Play PodcastNate Woodbury | Be The Hero Studios
Extracting leads from YouTube views
Converting YouTube viewers into qualified leads is a persistent marketing challenge. Nate Woodbury, CEO of Be The Hero Studios and producer of over 60 successful YouTube channels, shares his proven approach for using YouTube as a lead generation tool rather than an ad revenue platform. His strategy focuses on creating highly specific search-optimized content that…
Play PodcastJordan Crawford | Blueprint
Cannonball GTM Crash Course
Founder of Blueprint, Jordan Crawford, delves into the Cannonball GTM Crash Course
Play PodcastKatherine Melchior Ray | Globe Ally
Brand Global, Act Local
Katherine Melchior Ray, author of "Brand Global, Adapt Local," shares insights on how to make your marketing campaigns culturally intelligent and relevant across borders. She explains the necessity of balancing global branding with local adaptation to avoid costly missteps and build consumer trust. In an engaging discussion, Katherine highlights successful strategies from brands like Samsung…
Play PodcastSarah McConnell | Qualified
How AI Is Fundamentally Changing Demand Generation
Sarah McConnell, VP of Demand Generation at Qualified, discusses the transformative role of AI in demand generation. The conversation traverses the evolution from manual processes to AI-driven strategies and the implications of AI replacing traditional SDR roles. Insights are shared on how AI SDRs are onboarded, managed, and evaluated for quality and effectiveness. The dialogue…
Play PodcastJoin the MarTech Community
Speaker Application
Want to feature on the Martech Podcast™? Complete the form to get the ball rolling.
Podcast Sponsorship
Want help reaching your business’s positioning, awareness & lead generation goals?
About our host
Benjamin shapiro
Benjamin Shapiro is the producer & host of the MarTech podcast.
He is the founder of I Hear Everything, podcast production, growth and monetization company. He is also a brand development & marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.
Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, & an independent consulting & content business.
Sponsors of the MarTech Podcast
