MarTech Podcast ™
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Recent MarTech Podcast Episodes
William Beutler | Beutler Enterprises, Inc.
What are the requirements to get your own page on Wikipedia?
President William Beutler from Beutler Enterprises, Inc. delves into the requirements for establishing a Wikipedia page. He emphasizes the importance of accurate information and compelling digital content to enhance brand presence online.
Play PodcastJadis Tillery | iKwe
How fractional leadership roles are transforming the marketing landscape
Founder and Director at iKwe, Jadis Tillery, shares her expertise in blending strategic vision with cutting-edge technology to drive digital transformation for businesses and marketing teams, creating next-generation customer experiences. With over 25 years of experience in B2C, D2T, and B2B marketing, Jadis specializes in empowering growth for Private Equity, Venture Capital, and companies seeking…
Play PodcastSteve Phillips and Ryan Barry | Zappi
What it means for companies to be “data-rich” but “insights-poor”
Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDonald’s, and Heineken® enhance their advertising…
Play PodcastDarin Lloyd | Simple Marketing Solutions
Streamlining creative project briefing & approval workflows
CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses streamlining creative project briefing and approval workflows. Simple.io offers intuitive marketing software to optimize creative workflows and improve project management for creatives, ad agencies, and marketing teams. Learn how their solutions simplify the review and approval of marketing assets, manage digital assets efficiently, and…
Play PodcastGlenn Rubenstein | ADOPTER Media
AI in podcast advertising & YouTube sponsorships
Founder and CEO Glenn Rubenstein discusses the impact of AI on podcast advertising and YouTube sponsorships. Discover how AI enhances targeting and personalization in advertising campaigns, optimizing performance and ensuring effective audience reach. Learn from specific case studies where AI-driven strategies have significantly improved ROI in podcast advertising. Explore the challenges marketers face when integrating…
Play PodcastChristine "Chris" Slocumb | Clarity Quest/ Supreme Group
How to stop starvation marketing
Founder/Chief Growth Officer of Clarity Quest/ Supreme Group, Christine "Chris" Slocumb, discusses how to stop starvation marketing
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About our host
Benjamin shapiro
Benjamin Shapiro is the producer & host of the MarTech podcast.
He is the founder of I Hear Everything, podcast production, growth and monetization company. He is also a brand development & marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.
Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, & an independent consulting & content business.
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