Recent MarTech Podcast Episodes
Juan Mendoza | The MarTech Weekly
Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. Unlike a lot of different industries, the martech space is highly collaborative across companies and online communities. When the Martech Podcast was looking to overhaul their newsletter, they looked no further than Juan Mendoza, the newsletter guy, to try to…Play Podcast
Dustin Howes | Performance Marketing Magic, LLC
Pillars of affiliate marketing
Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing has come a long way from its earlier days of dodgy tactics to become a channel that is one of the favorites of many companies today. However, the mistake a lot of companies make is expecting the program…Play Podcast
Neil Heckman | breakfast consulting
The changing role of the executive CMO — Neil Heckman // breakfast consulting
Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Ideally, the role of a CMO is to be the voice of the brand they’re representing and to essentially get the brand out there. However, at different stages of a company's growth, different skill sets are needed and that has led…Play Podcast
Steve Ohanians | WebEnertia
Ranking the top Tech websites — Steve Ohanians // WebEnertia
Steve Ohanians, CEO and Co-Founder of WebEnertia, talks about some emerging B2B trends. It’s easy for us to assume that fortune 500 companies have it all figured out when it comes to designing websites that convert well. However, B2B tech websites require that you understand who your customer is and enable them to easily navigate…Play Podcast
Hugo Loriot | fifty-five
Google Analytics 4 pandamonium — Hugo Loriot // fifty-five
Hugo Loriot, Partner at fifty-five, discusses changes in analytics and their impact on your martech stack. By the summer of 2023, Universal Analytics will stop collecting new user interaction data. Marketers and publishers who want continued access to new user interaction data need to migrate to Google Analytics 4, but they’ll also be gaining access…Play Podcast
Gabrielle Heyman | Zynga
Inside Mobile Gaming Advertising — Gabrielle Heyman // Zynga
Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. There are many different players within gaming in general who partner with marketers. Furthermore, mobile games are a great platform for console game companies to advertise, but they aren’t taking advantage of those opportunities enough…Play Podcast
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About our host
Benjamin Shapiro is the producer & host of the MarTech podcast.
He is the founder of benjshap LLC, a brand development & marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.
Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, & an independent consulting & content business.