MarTech Podcast ™
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Recent MarTech Podcast Episodes
David Finkelstein | BDEX
Impression volume vs Quality — David Finkelstein // BDEX
David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. As advertising budgets tighten and performance declines, brands are increasingly seeking greater value from media buyers. Unfortunately, there's no motivation for media buyers to prioritize quality over buying volume when there's a chance of budget reductions if they can…
Play PodcastAngela Voss | Marketing Architects
Navigating the Evolution of Connected TV Advertising — Angela Voss // Marketing Architects
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing…
Play PodcastColin Levy | Malbek
Unraveling the legal tech ecosystem
Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. The role of marketers has evolved from being creative to incorporating data and technology. Now, we're closely integrating with cross-functional teams, using tools and technology to understand and mitigate risks in our ad campaigns, legal processes, and more. Today, Colin…
Play PodcastJennifer Jones-Mitchell | Human Driven AI
AI News: GP4, GPTs, & Biden’s Exec Order — Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. OpenAI held its first developer event earlier this month, unveiling a host of new features and capabilities within the ChatGPT ecosystem. These include enabling users to create their own GPTs and ChatGPT being trained up to April 2023, presenting an incredible…
Play PodcastLuis Baez | Luis Baez
Why LinkedIn is the marketer’s social platform — Luis Baez // Madecraft
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is…
Play PodcastPhil Gamache | Humans of Martech podcast
Meet the Humans of MarTech — Phil Gamache // Humans of Martech podcast
Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. While marketing has become increasingly data-driven and technologically advanced, it's important not to lose sight of the human and creative aspects. The Humans of Martech podcast aims to maintain a balance by highlighting the human and creative aspects of marketing alongside…
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About our host
Benjamin shapiro
Benjamin Shapiro is the producer & host of the MarTech podcast.
He is the founder of I Hear Everything, podcast production, growth and monetization company. He is also a brand development & marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.
Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, & an independent consulting & content business.
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