MarTech Podcast ™

Expert knowledge & insider information from marketing & technology industry leaders

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Recent MarTech Podcast Episodes

Nate Woodbury | Be The Hero Studios

Long-form content vs social shorts for Lead Gen

B2B Content Marketing Marketing Consultant Growth Marketing

Paid subscriber growth often stunts organic YouTube engagement. Nate Woodbury, CEO of Be the Hero Studios and YouTube business strategist, differentiates between ad-driven and organic channel strategies. Learn why dedicated channels for paid and organic content are essential, how disruptive ads affect conversion, and how frequent organic uploads drive comments, leads, and ad revenue.

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Nate Woodbury | Be The Hero Studios

Too expensive for startups to produce quality content for YouTube?

B2B Content Marketing Creative Production Content Creation, Growth Marketing

Early-stage startups struggle to afford quality YouTube content. Nate Woodbury, CEO of Be the Hero Studios and YouTube business strategist, shows how to use smartphone videos, leverage personal expertise, and focus on high-value answers for lead generation. Learn how technical production matters less than clarity, credibility, and relevance.

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Nate Woodbury | Be The Hero Studios

YouTube ads vs organic content strategies

B2B Content Marketing Marketing Consultant Growth Marketing

Converting YouTube viewers into qualified leads is a persistent challenge. Nate Woodbury, CEO of Be The Hero Studios and expert in YouTube for business, shares how to build conversion-ready funnels, test messaging and landing pages rapidly with ads, and transition to organic strategies for higher-quality lead generation. Learn when to prioritize speed with paid tactics…

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Nate Woodbury | Be The Hero Studios

Is YouTube Presence important for every brand?

B2B Content Marketing Marketing Consultant Marketing Strategy, Content Creation, Growth Marketing

Converting YouTube viewers into leads challenges many brands. Nate Woodbury, CEO of Be the Hero Studios and expert in YouTube for business, outlines when educational video content drives lead generation, how precise targeting through search queries brings in qualified prospects, and why not every business should prioritize YouTube as a primary channel. Strategies include leveraging…

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Nate Woodbury | Be The Hero Studios

Extracting leads from YouTube views

B2B Content Marketing Marketing Consultant Growth Marketing, Content Creation, Marketing Strategy

Converting YouTube viewers into qualified leads is a persistent marketing challenge. Nate Woodbury, CEO of Be The Hero Studios and producer of over 60 successful YouTube channels, shares his proven approach for using YouTube as a lead generation tool rather than an ad revenue platform. His strategy focuses on creating highly specific search-optimized content that…

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Jordan Crawford | Blueprint

Cannonball GTM Crash Course

B2B Go-to-Market Marketing Consultancy Entrepreneurship

Founder of Blueprint, Jordan Crawford, delves into the Cannonball GTM Crash Course

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About our host

Benjamin shapiro

Benjamin Shapiro is the producer & host of the MarTech podcast.

He is the founder of I Hear Everything, podcast production, growth and monetization company. He is also a brand development & marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.

Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, & an independent consulting & content business.