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Recent MarTech Podcast Episodes
Peter Voss | Aigo.ai
Hyper-Personalization is the future of customer service
Aigo.ai, one of the few companies globally with extensive experience in Cognitive AI, has been refining a highly intelligent and hyper-personalized Chatbot for large enterprise customers over the past 15 years. Peter Voss, the Founder/CEO/Chief Scientist at AGI Innovations & Aigo.ai, delves into the future of customer service through hyper-personalization in this episode.
Play PodcastTim Glomb | Wunderkind
Why marketers need to start gathering psychographic data about customer intent
Tim Glomb, VP of Content, Data, and AI at Wunderkind, delves into the importance of gathering psychographic data about customer intent.
Play PodcastBrendan Grove | Prizeout
How to avoid building a product you can’t market
Co-Founder & CTO of Prizeout, Brendan Grove, delves into the intricacies of avoiding the pitfalls of building a product that faces marketing challenges. Prizeout, an advertising and financial technology company, specializes in putting money back into people's pockets through brand-funded offers available to various partners. Learn from Brendan about the strategies and insights needed to…
Play PodcastLaura Beussman | CallRail
Understanding & optimizing the lead journey
Laura Beussman, SVP of Marketing at CallRail, discusses understanding and optimizing the lead journey. In this episode, Laura shares her perspectives on understanding the lead journey and hidden data, challenges in lead attribution and visibility, enhancing lead journey personalization, success stories in lead journey optimization, and monitoring KPIs for lead journey success.
Play PodcastMariam Asmar | Braze
Collaborative & AI challenges for marketers
VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketers. Discover how leveraging collaboration and AI can revolutionize marketing strategies, enhancing customer engagement and brand loyalty. Join Mariam as she shares insights on navigating the evolving landscape of marketing technologies to drive impactful customer…
Play PodcastJed Clevenger | Indeed
How Indeed measures marketing to fuel career success
VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the strategies for measuring marketing success to empower career advancement. Discover how Indeed, the world's leading job site, utilizes analytics to enhance job search experiences globally. Gain insights into the importance of data-driven decisions in optimizing marketing efforts for career success.
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About our host
Benjamin shapiro
Benjamin Shapiro is the producer & host of the MarTech podcast.
He is the founder of I Hear Everything, podcast production, growth and monetization company. He is also a brand development & marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.
Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, & an independent consulting & content business.
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