Monetizing evergreen content — Jack Born // Deadline Funnels
- Part 1Urgency & Trust Marketing
- Part 2Launches and their limitations — Jack Born // Deadline Funnels
- Part 3 Monetizing evergreen content — Jack Born // Deadline Funnels
- Part 4Courses and Passive income generation — Jack Born // Deadline Funnels
- Part 5Managing CPAs with deadlines — Jack Born // Deadline Funnels
Show Notes
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02:04Building sustainability into your practiceFind a balance with your launches and your evergreen activities. Launches shouldnt be your only means of client acquisition.
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03:59Where your automated emails come inOnce people start signing up for your emails, its time to build trust and authority. This is where your deadlines come in. For creators, this can be in the form of an email sequence preceding your offer and deadline.
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06:48Evergreen marketing tacticsBuild your marketing around that section of your audience who is most aware. Youre more likely to get conversion from people who have already indicated interest in your offering.
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09:39Evergreen content for each stage of the funnelReach your audience where they are both mentally and emotionally. Produce content to provide what people are asking for at every stage of the funnel.
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13:02Monetization strategies for creatorsInvest in automation and building out more evergreen content. Focus on the bottom of your funnel first.
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15:51Influencer and creator monetization strategiesPlatforms like Patreon and Youtube help creators to monetize their content. Creating courses is a very good way to monetize the loyalty and trust of a large audience.
Quotes
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"Make sure you've got a healthy mix of launching and evergreen client acquisition... You just want to make sure that launches aren't your only method of getting clients in the door." - Jack Born, Founder, Deadline Funnel
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"So in my opinion, the workhorse of evergreen marketing for most people, especially creators, is going to be email follow-ups." - Jack Born, Founder, Deadline Funnel
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"After you've developed know, like, and trust, and you've really established yourself as an authority, you make your offer, make your case, and then you have a deadline." - Jack Born, Founder, Deadline Funnel
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“You can split test your email sequences. You can change the offer, changing the offer will dramatically impact your conversion rates and your lead generation costs.” - Jack Born, Founder, Deadline Funnel
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“As opposed to other channels, when someone gives you their email, they're giving you the opportunity to have what feels like a one-on-one conversation with them over a series of days.” - Jack Born, Founder, Deadline Funnel
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“The strategy here is you start at the bottom of the funnel and you build based on need...” - Benjamin Shapiro, Host, MarTech podcast
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“What a lot of the most successful creators do is, they focus on the bottom of the funnel first and they also typically will go with more high touch, higher ticket types of offerings.” - Jack Born, Founder, Deadline Funnel
- Part 1Urgency & Trust Marketing
- Part 2Launches and their limitations — Jack Born // Deadline Funnels
- Part 3 Monetizing evergreen content — Jack Born // Deadline Funnels
- Part 4Courses and Passive income generation — Jack Born // Deadline Funnels
- Part 5Managing CPAs with deadlines — Jack Born // Deadline Funnels
Up Next:
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Part 1Urgency & Trust Marketing
Jack Born, the founder of Deadline Funnel talks about urgency and trust with your content as a creator. Deadline Funnels helps digital marketers get more sales. Plus, they’re a sponsor of the MarTech podcast. For the first day of Creator Automation Week, Jack discusses urgency and trust marketing.
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Part 2Launches and their limitations — Jack Born // Deadline Funnels
Jack Born is the founder of Deadline Funnel. For day 2 of Creator Automation Week, Jack continues the conversation about building urgency and trust in your marketing efforts. When should you really be using a launch? Today, Jack talks about launches and their limitations.
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Part 3Monetizing evergreen content — Jack Born // Deadline Funnels
It’s day 3 of Creator Automation Week, and Jack Born, founder of Deadline Funnel talks some more about how to build urgency and trust into your content marketing strategy. Automation and sustainability is key. So how do you ensure that you’re producing the right content? Today, Jack discusses how you can monetize your evergreen content.
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Part 4Courses and Passive income generation — Jack Born // Deadline Funnels
Jack Born is the founder of Deadline Funnel. Deadline funnel is dedicated to help marketers monetize their evergreen content. How can you build an effective content marketing strategy based on urgency and trust? Today, Jack focuses on how you should approach courses and passive income generation.
Play Podcast -
Part 5Managing CPAs with deadlines — Jack Born // Deadline Funnels
Founder of Deadline Funnel, Jack Born, closes Creator Automation Week talking about the value of urgency and trust in your content marketing strategy as a creator. How do you create a course that people will want to buy? Start at the bottom of the funnel and work your way up. Today, Jack discusses the process for launching and automating a creator business.
Play Podcast
