Urgency & Trust Marketing

Jack Born, the founder of Deadline Funnel talks about urgency and trust with your content as a creator. Deadline Funnels helps digital marketers get more sales. Plus, they’re a sponsor of the MarTech podcast. For the first day of Creator Automation Week, Jack discusses urgency and trust marketing.

Show Notes

  • 01:54
    About Deadline Funnel
    When Jack founded Deadline Funnel roughly 6 years ago, he was simply trying to solve his own problem. Today, Deadline Funnel helps businesses increase conversions.
  • 05:34
    The psychology of urgency
    We might think we make decisions rationally as humans. But it all comes down to the fact that we just dont want to lose something we already have.
  • 10:52
    How to effectively build fear of loss
    It all boils down to adding value to the market. So give people the chance to opt out or customize the content you send them.
  • 13:16
    How to balance urgency and trust
    Trust is something you build with your audience over time. So you need this foundation before you can introduce something like Deadline Funnels into your strategy.
  • 17:24
    Evaluating the impact of urgency
    A deadline does boost peoples sense of urgency. But to effectively evaluate your results, pay attention to your metrics.


  • "Deadline Funnel started 5 and a half, 6 years ago. And I was really trying to solve my own problem. I wasn't looking for a new business to build." - Jack Born, Founder, Deadline Funnel

  • "What if you could assign an actual, genuine deadline to each person based on when they entered into your funnel when they subscribed for that free white paper..." - Jack Born, Founder, Deadline Funnel

  • "As those click costs and advertising costs and impression costs have continued to go up year after year after year, the need for maximizing conversions has only increased." - Jack Born, Founder, Deadline Funnel

  • “One of the most reliable tools of persuasion and marketing and messaging is urgency. We've made it so that you don't have to choose between this tool and your integrity.” - Jack Born, Founder, Deadline Funnel

  • “It comes down to how you frame things. But we, as human beings, don't want to lose things and that includes opportunities.” - Jack Born, Founder, Deadline Funnel

  • “Whether it's a launch or an evergreen campaign, when you're doing your marketing and messaging correctly, the majority of your sales will come in the last 24 hours before the deadline. ” - Jack Born, Founder, Deadline Funnel

  • “Do you believe in what you're selling and is it truly serving the marketplace? I think fundamentally you need to feel like your product and service is doing benefit.” - Jack Born, Founder, Deadline Funnel

  • “A lot of the trust comes down to signals that you can send out with regards to testimonials and case studies. And how long has someone been interacting with you and your brand.” - Jack Born, Founder, Deadline Funnel

  • “Your marketing message has to resonate with your market before adding something like automated, authentic urgency through deadline funnel is going to have an impact.” - Jack Born, Founder, Deadline Funnel

  • “She was doing about $10,000 per month in her course business… without any additional Facebook advertising or changing anything else, went from $10,000 to $60,000 per month in sales.” - Jack Born, Founder, Deadline Funnel

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