Urgency & Trust Marketing
- Part 1 Urgency & Trust Marketing
- Part 2Launches and their limitations — Jack Born // Deadline Funnels
- Part 3Monetizing evergreen content — Jack Born // Deadline Funnels
- Part 4Courses and Passive income generation — Jack Born // Deadline Funnels
- Part 5Managing CPAs with deadlines — Jack Born // Deadline Funnels
Show Notes
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01:54About Deadline FunnelWhen Jack founded Deadline Funnel roughly 6 years ago, he was simply trying to solve his own problem. Today, Deadline Funnel helps businesses increase conversions.
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05:34The psychology of urgencyWe might think we make decisions rationally as humans. But it all comes down to the fact that we just dont want to lose something we already have.
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10:52How to effectively build fear of lossIt all boils down to adding value to the market. So give people the chance to opt out or customize the content you send them.
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13:16How to balance urgency and trustTrust is something you build with your audience over time. So you need this foundation before you can introduce something like Deadline Funnels into your strategy.
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17:24Evaluating the impact of urgencyA deadline does boost peoples sense of urgency. But to effectively evaluate your results, pay attention to your metrics.
Quotes
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"Deadline Funnel started 5 and a half, 6 years ago. And I was really trying to solve my own problem. I wasn't looking for a new business to build." - Jack Born, Founder, Deadline Funnel
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"What if you could assign an actual, genuine deadline to each person based on when they entered into your funnel when they subscribed for that free white paper..." - Jack Born, Founder, Deadline Funnel
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"As those click costs and advertising costs and impression costs have continued to go up year after year after year, the need for maximizing conversions has only increased." - Jack Born, Founder, Deadline Funnel
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“One of the most reliable tools of persuasion and marketing and messaging is urgency. We've made it so that you don't have to choose between this tool and your integrity.” - Jack Born, Founder, Deadline Funnel
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“It comes down to how you frame things. But we, as human beings, don't want to lose things and that includes opportunities.” - Jack Born, Founder, Deadline Funnel
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“Whether it's a launch or an evergreen campaign, when you're doing your marketing and messaging correctly, the majority of your sales will come in the last 24 hours before the deadline. ” - Jack Born, Founder, Deadline Funnel
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“Do you believe in what you're selling and is it truly serving the marketplace? I think fundamentally you need to feel like your product and service is doing benefit.” - Jack Born, Founder, Deadline Funnel
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“A lot of the trust comes down to signals that you can send out with regards to testimonials and case studies. And how long has someone been interacting with you and your brand.” - Jack Born, Founder, Deadline Funnel
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“Your marketing message has to resonate with your market before adding something like automated, authentic urgency through deadline funnel is going to have an impact.” - Jack Born, Founder, Deadline Funnel
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“She was doing about $10,000 per month in her course business… without any additional Facebook advertising or changing anything else, went from $10,000 to $60,000 per month in sales.” - Jack Born, Founder, Deadline Funnel
- Part 1 Urgency & Trust Marketing
- Part 2Launches and their limitations — Jack Born // Deadline Funnels
- Part 3Monetizing evergreen content — Jack Born // Deadline Funnels
- Part 4Courses and Passive income generation — Jack Born // Deadline Funnels
- Part 5Managing CPAs with deadlines — Jack Born // Deadline Funnels
Up Next:
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Part 1Urgency & Trust Marketing
Jack Born, the founder of Deadline Funnel talks about urgency and trust with your content as a creator. Deadline Funnels helps digital marketers get more sales. Plus, they’re a sponsor of the MarTech podcast. For the first day of Creator Automation Week, Jack discusses urgency and trust marketing.
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Part 2Launches and their limitations — Jack Born // Deadline Funnels
Jack Born is the founder of Deadline Funnel. For day 2 of Creator Automation Week, Jack continues the conversation about building urgency and trust in your marketing efforts. When should you really be using a launch? Today, Jack talks about launches and their limitations.
Play Podcast -
Part 3Monetizing evergreen content — Jack Born // Deadline Funnels
It’s day 3 of Creator Automation Week, and Jack Born, founder of Deadline Funnel talks some more about how to build urgency and trust into your content marketing strategy. Automation and sustainability is key. So how do you ensure that you’re producing the right content? Today, Jack discusses how you can monetize your evergreen content.
Play Podcast -
Part 4Courses and Passive income generation — Jack Born // Deadline Funnels
Jack Born is the founder of Deadline Funnel. Deadline funnel is dedicated to help marketers monetize their evergreen content. How can you build an effective content marketing strategy based on urgency and trust? Today, Jack focuses on how you should approach courses and passive income generation.
Play Podcast -
Part 5Managing CPAs with deadlines — Jack Born // Deadline Funnels
Founder of Deadline Funnel, Jack Born, closes Creator Automation Week talking about the value of urgency and trust in your content marketing strategy as a creator. How do you create a course that people will want to buy? Start at the bottom of the funnel and work your way up. Today, Jack discusses the process for launching and automating a creator business.
Play Podcast
