Launches and their limitations — Jack Born // Deadline Funnels
- Part 1Urgency & Trust Marketing
- Part 2 Launches and their limitations — Jack Born // Deadline Funnels
- Part 3Monetizing evergreen content — Jack Born // Deadline Funnels
- Part 4Courses and Passive income generation — Jack Born // Deadline Funnels
- Part 5Managing CPAs with deadlines — Jack Born // Deadline Funnels
Show Notes
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01:56When to use launchesOne of the best times to do a launch is when youre introducing something new to the market.
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03:34Different types of launchesBringing something new to the table doesnt always mean a whole new brand or product. A launch can also be used for any added or seasonal products or services to your brand.
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05:29Marketing throughout a launchIts all about visibility and engagement. Build up the excitement and anticipation before your launch for a surge in sales.
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07:09Building excitement around your launchYour product or service should be able to ease your audiences pain point. Customer reviews will also come in handy if you are relaunching a past product.
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08:52When launches go wrongLaunches fall down when youre not leveraging automation. Automation makes it easier to maintain conversation with your audience through every stage of your launch.
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11:14Why automate your marketing messageWhen you automate your marketing message, you get to try different things and see what works. Plus, its a great way to get your clients feedback at each stage.
Quotes
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"The most obvious place where launches are useful is when you are actually launching something into the marketplace for the first time." - Jack Born, Founder, Deadline Funnel
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"If theres excitement and anticipation, you'll see a surge of sales. But the rate of sales drops off over the coming days. And then right before the deadline, you see an even bigger surge of sales." - Jack Born, Founder, Deadline Funnel
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"There's almost no better way to communicate with your audience than to let your past customers do the talking for you." - Jack Born, Founder, Deadline Funnel
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“It's not necessarily a one-way communication with your market. It's really a back and forth communication where you're getting their input and their feedback.” - Jack Born, Founder, Deadline Funnel
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“When youre relying on launches as your primary method for client acquisition, youre spending a significant portion of your calendar year not bringing in new clients.” - Jack Born, Founder, Deadline Funnel
- Part 1Urgency & Trust Marketing
- Part 2 Launches and their limitations — Jack Born // Deadline Funnels
- Part 3Monetizing evergreen content — Jack Born // Deadline Funnels
- Part 4Courses and Passive income generation — Jack Born // Deadline Funnels
- Part 5Managing CPAs with deadlines — Jack Born // Deadline Funnels
Up Next:
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Part 1Urgency & Trust Marketing
Jack Born, the founder of Deadline Funnel talks about urgency and trust with your content as a creator. Deadline Funnels helps digital marketers get more sales. Plus, they’re a sponsor of the MarTech podcast. For the first day of Creator Automation Week, Jack discusses urgency and trust marketing.
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Part 2Launches and their limitations — Jack Born // Deadline Funnels
Jack Born is the founder of Deadline Funnel. For day 2 of Creator Automation Week, Jack continues the conversation about building urgency and trust in your marketing efforts. When should you really be using a launch? Today, Jack talks about launches and their limitations.
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Part 3Monetizing evergreen content — Jack Born // Deadline Funnels
It’s day 3 of Creator Automation Week, and Jack Born, founder of Deadline Funnel talks some more about how to build urgency and trust into your content marketing strategy. Automation and sustainability is key. So how do you ensure that you’re producing the right content? Today, Jack discusses how you can monetize your evergreen content.
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Part 4Courses and Passive income generation — Jack Born // Deadline Funnels
Jack Born is the founder of Deadline Funnel. Deadline funnel is dedicated to help marketers monetize their evergreen content. How can you build an effective content marketing strategy based on urgency and trust? Today, Jack focuses on how you should approach courses and passive income generation.
Play Podcast -
Part 5Managing CPAs with deadlines — Jack Born // Deadline Funnels
Founder of Deadline Funnel, Jack Born, closes Creator Automation Week talking about the value of urgency and trust in your content marketing strategy as a creator. How do you create a course that people will want to buy? Start at the bottom of the funnel and work your way up. Today, Jack discusses the process for launching and automating a creator business.
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