Managing CPAs with deadlines — Jack Born // Deadline Funnels

Founder of Deadline Funnel, Jack Born, closes Creator Automation Week talking about the value of urgency and trust in your content marketing strategy as a creator. How do you create a course that people will want to buy? Start at the bottom of the funnel and work your way up. Today, Jack discusses the process for launching and automating a creator business.

Show Notes

  • 02:19
    Getting your course off the ground
    Start at the bottom of the funnel and get feedback from your audience. You can work yourself up from this point. But dont start out with the offer.
  • 04:22
    Getting the conversion
    To get the conversion you have to have built trust and authority with your audience. So provide content for each stage of the funnel to guide them toward the top where they make the purchase.
  • 07:05
    Figuring out your time and effort investment
    Getting your course off the ground takes time and effort. But starting at the bottom of the funnel lets you do the simpler activities first and work your way up as you learn from your audience.
  • 11:37
    When to use a tool like Deadline Funnel
    Deadline Funnel is for anyone launching their course or service for the first time. This way you can automate your messaging and automate your deadlines.
  • 13:02
    Additional resources at Deadline Funnel
    Deadline funnel gives you access to research and information to help you even after your launch event. Its all about timing and making sure you maintain contact with your audience.

Quotes

  • "Starting at the bottom of the funnel really simplifies your initial marketing efforts." - Jack Born, Founder, Deadline Funnel

  • "If someone is at the upper end of the funnel, what I would do is, as they're going through some automated emails, I would have links to other content that is related to the course." - Jack Born, Founder, Deadline Funnel

  • "As you expand from the bottom of the funnel to the middle, to the top, you want to use more content and use behavioral based triggers to bring people further into your funnel." - Jack Born, Founder, Deadline Funnel

  • “Anyone who is launching their course or product or offering for the first time should be using Deadline Funnel because it automates closing out the end of the promotion.” - Jack Born, Founder, Deadline Funnel

  • “You don't have to have all of the answers for where you're going... I would just run it as an experiment and see whats the simplest, easiest, most profitable experiment...” - Jack Born, Founder, Deadline Funnel

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