Leveraging Sponsors in Events — Ike Singh Kehal // Social27
- Part 1Understanding your B2B Customer Needs
- Part 2 Leveraging Sponsors in Events — Ike Singh Kehal // Social27
Show Notes
-
01:45The purpose of B2B marketing eventsEvents are what brings your customers out in the open. The goal of events is to find out exactly what your customers are expecting of you.
-
04:12What you can do with event dataTheres a lot of first, second, and third-party data that you can get through events. Smart marketers use this for things like predictions and customer needs.
-
06:28Leveraging sponsors in eventsOne of the main reasons you have an event is networking and providing solutions. But having sponsors and exhibitors helps to familiarize your audience with solutions without pressure.
-
09:39Why Social27 events are a better experience for everyoneMost times, businesses enter into an event simply hoping for the best. But with Social27, everything is tailored and you get personalized recommendations.
-
12:16Helping attendees broadcast what theyre looking forSocial27 will soon launch their speed networking feature. This is a product that will help event attendees to get across their intent and meet with the right people.
-
16:42Who can benefit the most from a Social27Social27 moves events away from just top-of-funnel but spreads it into sales, too. So you can bring your event marketing and sales team to be part of the conversation.
Quotes
-
"Events for the most part have lived at the top of the funnel. In most cases, events are an email list generator..." - Ike Singh Kehal, CEO, Social27
-
"We think that events are the only time your customers are actually out in the open. And this is when they walk into a venue, digital or in person." - Ike Singh Kehal, CEO, Social27
-
"So the biggest treasure trove of customer intent data, which has never been mined properly, is where events are." - Ike Singh Kehal, CEO, Social27
-
“We personally think of events as the biggest accelerator of the sales cycle versus just being an email list generator." - Ike Singh Kehal, CEO, Social27
-
“The event is a time when your customer is giving you tons and tons of signals in a very short period of time." - Ike Singh Kehal, CEO, Social27
-
“The prediction engine is able to predict out of those 5,000 people at this event, who are the 50 with the highest propensity to do something in this particular area of interest." - Ike Singh Kehal, CEO, Social27
-
“These three pillars of any event success, the content, the networking, and the solution/ the sponsors and exhibitors." - Ike Singh Kehal, CEO, Social27
-
“Have you ever heard of Tik-Tok fatigue or Netflix fatigue? People watch content all the time. The problem isnt digital content. The problem is relevant content in the right format..." - Ike Singh Kehal, CEO, Social27
- Part 1Understanding your B2B Customer Needs
- Part 2 Leveraging Sponsors in Events — Ike Singh Kehal // Social27
Up Next:
-
Part 1Understanding your B2B Customer Needs
Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to close the deal. But the greatest thing is that once you land the client, you’re most likely looking at a long-term relationship. Today, Ike talks about how you can understand your B2B customers’ needs.
Play Podcast -
Part 2Leveraging Sponsors in Events — Ike Singh Kehal // Social27
Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We’ve all been to events where we’re overstimulated from all sides with sales pitches. But in 2021, there’s a better way for attendees to meet with the right people without wasting too much time. So today, Ike explains how you can leverage sponsors in events.
