The Boundaries for Fair Use of Location Data
Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business development roles at Cnet and HP and most recently he was the SVP of a gaming company called GamePop. Today, Apu is going to tell us what device data marketers can access and how it can and should be used.
About the speaker
Apu Kumar
Lota Data
- Part 1 The Boundaries for Fair Use of Location Data
Show Notes
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Getting Data Without Crossing The Line (03:38)There have been many new regulations in the privacy space in Europe and most likely this will happen in the US too. Many apps on our phones collect data which is uploaded to the cloud and some of that data may go to the app developers, it may be shared with third parties etc. This is where the things start to go downhill very quickly.
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Part 1The Boundaries for Fair Use of Location Data
Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business development roles at Cnet and HP and most recently he was the SVP of a gaming company called GamePop. Today, Apu is going to tell us what device data marketers can access and how it can and should be used.
