Telemarketing Week: Driving Clean Telemarketing Traffic — Mark Sullivan // CallRail

This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail. CallRail provides intuitive software that enables marketers to understand what makes their phone ring using call attribution, routing, and conversion rate optimization services. In addition to his role at CallRail, Mark is a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal. Today, in the second installment of Telemarketing Week, we discuss driving clean telemarketing traffic.
About the speaker

Mark Sullivan

CallRail

 - CallRail

Mark is the Director of Demand Generation & Marketing Operations at CallRail, which provides intuitive software that enables marketers to understand what makes their phone ring through, call attribution, routing, and conversion rate optimization services. Mark is also a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal.

Show Notes

  • Getting Phone Numbers From The Leads (02:30)
    A lot of businesses often forget that much of the traffic is coming from the mobile phone which is one click away from interacting directly with your sales team. The vertical is also very important to consider especially if you are targeting older demographics.
About the speaker

Mark Sullivan

CallRail

 - CallRail

Mark is the Director of Demand Generation & Marketing Operations at CallRail, which provides intuitive software that enables marketers to understand what makes their phone ring through, call attribution, routing, and conversion rate optimization services. Mark is also a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal.

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