Telemarketing Week: Why Telemarketing Isn’t a Dirty Word

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  Part 1Telemarketing Week: Why Telemarketing Isn’t a Dirty Word

  This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail, which provides intuitive software that enables marketers to understand what makes their phone ring through, call attribution, routing, and conversion rate optimization services. Mark is also a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal. Today, in the first installment of Telemarketing Week, Mark and I discuss some of the misconceptions surrounding the word of telemarketing.

• Part 2Telemarketing Week: Driving Clean Telemarketing Traffic — Mark Sullivan // CallRail

  This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail. CallRail provides intuitive software that enables marketers to understand what makes their phone ring using call attribution, routing, and conversion rate optimization services. In addition to his role at CallRail, Mark is a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal. Today, in the second installment of Telemarketing Week, we discuss driving clean telemarketing traffic.

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• Part 3Telemarketing Week: Operationalizing a Clean Telemarketing Channel — Mark Sullivan // CallRail

  This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail. CallRail provides intuitive software that enables marketers to understand what makes their phone ring using call attribution, routing, and conversion rate optimization services. In addition to his role at CallRail, Mark is a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal. Today, in the third installment of Telemarketing Week, we discuss operationalizing a clean telemarketing channel.

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• Part 4Telemarketing Week: Data & Analytics of Clean Telemarketing — Mark Sullivan // CallRail

  This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail. CallRail provides intuitive software that enables marketers to understand what makes their phone ring using call attribution, routing, and conversion rate optimization services. In addition to his role at CallRail, Mark is a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal. Today, in the fourth installment of Telemarketing Week, we discuss the data and analytics of clean telemarketing.

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• Part 5Telemarketing Week: The future of Your Business Phone — Mark Sullivan // CallRail

  This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail. CallRail provides intuitive software that enables marketers to understand what makes their phone ring using call attribution, routing, and conversion rate optimization services. In addition to his role at CallRail, Mark is a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal. Today, in the last installment of Telemarketing Week, we discuss the future of your business phone.

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