Displacing competitors through product launches — Elizabeth Cholawsky // HG Insights

Show Notes

• 02:42
  The importance of data driven product innovation in the B2B landscape

  Innovation with products is crucial for B2B companies and requires data to determine where to innovate. With the technology and intelligence available today, identifying market fit for a product and what's happening in that market with your competitors is readily accessible.
• 04:59
  Understanding technology stack adoption and users within an organization

  The information collected by HG Insights can be used to determine who in an organization is using a specific tech stack and understand the adoption patterns. While they cant determine the exact numbers of seats, they can assess if the adoption has grown significantly.
• 06:38
  Leveraging technographic data for product development and launches

  By analyzing their own data and using technographic information, HG Insights can understand how competitors' products are being used in organizations. They can then look for problems that competitors aren't solving effectively and develop products to target those gaps.
• 08:43
  How HG Insights figured out what their product launches should be

  HG Insights found the need to refine intent data to identify companies in the buying process rather than just those conducting research. They were able to make this determination by identifying what companies were using and other intent competitors in the market.
• 10:39
  Leveraging technology intelligence for product development and go to market strategy

  HG Insights analyzes competitors' use cases, tracks adoption of new competitor products, and identifies market demand. This approach allows them to prioritize greenfield opportunities and refine their launch plan for better targeting.