Practical Tips to Build a Marketing List
Brian Kurtz
Titans Marketing
- Part 1 Practical Tips to Build a Marketing List
- Part 2Getting the most out of your marketing list — Brian Kurtz // Titans Marketing
Show Notes
Quotes
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"For the next 34 years, Im committed to teach everything I did and to keep learning about digital marketing.” - Brian
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“We didnt have digital marketing in 1980s so the best way to build a list was through aggressive promotion. You were able to screen people based on what their credit score is.” - Brian
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“There were a lot of response lists out there that you could rent for one-time use.” - Brian
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“In todays digital world, the key thing is to develop an email list and one of the best ways to do it is through a webinar or a launch.” - Brian
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“The tricky part online is that products are typically digital and you cant send them upfront and expect someone will pay for them. Youve got to give them enough content before they say I really want this product.” - Brian
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“Find out what part of your list prefers digital and what part prefers physical and if possible do both of them.” - Brian
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“Direct mail doesnt have the growth it used to have but it certainly has a place in the marketing environment.”
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“With direct mail, you could rent lists that are going to be the most applicable to your product.” - Brian
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“The most cost-effective way to build a list online is through affiliates or through a launch.” - Brian
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“The most popular list brokerage companies include American List Council and Info USA.” - Brian
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“The best way to find an affiliate is one by one.” - Brian
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- Part 1 Practical Tips to Build a Marketing List
- Part 2Getting the most out of your marketing list — Brian Kurtz // Titans Marketing
Up Next:
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Part 1Practical Tips to Build a Marketing List
Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list.
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Part 2Getting the most out of your marketing list — Brian Kurtz // Titans Marketing
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists.
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