Getting the most out of your marketing list — Brian Kurtz // Titans Marketing
Brian Kurtz
Titans Marketing
- Part 1Practical Tips to Build a Marketing List
- Part 2 Getting the most out of your marketing list — Brian Kurtz // Titans Marketing
Show Notes
Quotes
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“Any direct marketing campaign depends 40 percent on the list, 40 percent on the offer, and 20 percent on the messaging.” - Brian
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“Even if you hire the best copywriter ever and you mail the offer to a list that had no interest in your product, you are going to get zero response.” - Brian
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“The creative is the least important element of your promotion until its not.” - Brian
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“The key to using a list comes down to RFM - recency, frequency, and monetary value.” - Brian
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“No direct marketing business ever succeeded without repeat business.” - Brian
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“The most dangerous number in business is 1 - 1 product, 1 medium, one employee.” - Brian
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“Email is still the killer app in marketing.” - Brian
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“You want to be able to test different mediums so if one dries up, you have others that can diversify.” - Brian
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“Its important to remember that your list is probably your most important asset.” - Brian
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“Look at your list like your family. Dont do to them what you wouldnt do to yourself. And in this case, this means dont try to sell them almost everything.” - Brian
- Part 1Practical Tips to Build a Marketing List
- Part 2 Getting the most out of your marketing list — Brian Kurtz // Titans Marketing
Up Next:
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Part 1Practical Tips to Build a Marketing List
Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list.
Play Podcast -
Part 2Getting the most out of your marketing list — Brian Kurtz // Titans Marketing
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists.
