Using content & community to scale an eCommerce business — Roli Saxena // Adroll
- Part 1Operationalizing an eCommerce business
- Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
- Part 3 Using content & community to scale an eCommerce business — Roli Saxena // Adroll
- Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
- Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
Show Notes
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02:18Drivers for eCommerce growthThe truth is that no one really wants to be sold to. So you have to find subtle ways to show people the value you add and why they should choose you.
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05:27Targeting with direct responseWhile indirectly marketing is a good strategy to build trust, theres still a place for direct response. Find a balance and spread these out across your channels.
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07:54How to approach your order of operationsYou want to start with content advertising and building a community around your brand.
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10:26Getting ahead with your eCommerce businessFocus on attracting customers when youre just starting out. From here you can build a community to facilitate customer loyalty.
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12:16Prioritization and your marketing channelsStrike a balance between organic growth and paid advertising. Spend the time to build your content base, driving awareness, and making connections.
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14:32Understanding the time investment for organic growthPaid advertising is for quick results but organic growth takes time. So educate your leaders so they can have the right expectations for a turnaround.
Quotes
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"The challenge for e-commerce companies is to sell or position their product in a way that people dont feel like theyre being sold to." - Roli Saxena, President, Adroll
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"You don't need to be marketing at all channels. You just need to be marketing at the channel that you know your audience is at." - Roli Saxena, President, Adroll
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"if you are an early stage e-commerce brand, you really need to invest in enough content to really drive the acquisition engine and be able to get between content and advertising..." - Roli Saxena, President, Adroll
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“In addition to doing a paid acquisition and paid channels, it is important to start building out your foundations around organic channel.” - Roli Saxena, President, Adroll
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“Paid acquisition strategy works really well, but it works well for a very specific timely fashion. To build a longterm business, it needs to be paired up with organic mechanisms...” - Roli Saxena, President, Adroll
- Part 1Operationalizing an eCommerce business
- Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
- Part 3 Using content & community to scale an eCommerce business — Roli Saxena // Adroll
- Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
- Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
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Part 1Operationalizing an eCommerce business
Roli Saxena, president of Adroll, discusses tips for moving from a startup to a competitive ecommerce business. Your focus will be on different things when you’re a startup versus when you get to the growth stage. And how much you grow will depend on the tech stack you have available. Today, Roli talks about operationalizing your eCommerce business.
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Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
Roli Saxena, president of Adroll, discusses how to launch, grow, and scale your eCommerce business for eCommerce Growth Week. Your success is based on how much you know about your ideal customers. And there’s a lot of data analysis that goes into that. Today, Roli talks about eCommerce business awareness drivers.
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Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
President of Adroll, Roli Saxena, explains how you can launch, grow, and scale your eCommerce business. Having a successful business is not just about getting quick sales. So how can you use content and community to scale your eCommerce business? Today, Roli discusses some non-advertising-driven marketing channels.
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Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
President of Adroll, Roli Saxena, talks about how you can launch, grow, and scale your eCommerce business on eCommerce Growth Week. It doesn’t just stop when you land the first sale. To grow your business effectively, you need repeat customers. Today, Roli explains how you can extend the lifetime value of your customer.
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Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
Roli Saxena, the president of Adroll, shares how you can launch, grow, and scale your eCommerce business. One of the most valuable resources that comes from youreCommerce business is your customer data. But can you really monetize this safely and effectively? Today, Roli talks about the value of your eCommerce data and your customers’ privacy.
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