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Nii Ahene | Tinuiti
MarTech Strategy in a nutshell — Nii Ahene // Tinuiti
Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted the conventional means of understanding the effectiveness of marketing efforts. As advertising partners lose access to certain user data due to privacy measures, marketers…
Play PodcastDestaney Wishon | BetterAMS
The core differences between Walmart and Amazon Advertising — Destaney Wishon // BetterAMS
Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Walmart is investing heavily in expanding its media capabilities to compete with Amazon for a bigger slice of the digital advertising market. Although they still trail Amazon in this regard, Walmart is committed to improving its offerings and attracting more advertisers. Today,…
Play PodcastDestaney Wishon | BetterAMS
How Amazon Advertising has matured — Destaney Wishon // BetterAMS
Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Amazon has outgrown its eCommerce origins to become a major player in the digital advertising space. Ultimately, people only visit Amazon.com to search for or purchase a product, and many of the world’s largest brands have started to see the benefits of…
Play PodcastCharlie Silver | Permission.io
Creating an opt-in value exchange — Charlie Silver // Permission.io (copy)
CEO of Permission.io, Charlie Silver, continues discussions on permission-based marketing benefits, and value exchange in advertising. With Web 3.0, advertisers need to give users a reason to opt-in for future messaging. Permission.io is enabling brands to do that with the ASK coin. Today, Charlie illustrates the process of creating an opt-in value exchange.
Play PodcastCharlie Silver | Permission.io
Creating an opt-in value exchange — Charlie Silver // Permission.io
CEO of Permission.io, Charlie Silver, continues discussions on permission-based marketing benefits, and value exchange in advertising. With Web 3.0, advertisers need to give users a reason to opt-in for future messaging. Permission.io is enabling brands to do that with the ASK coin. Today, Charlie illustrates the process of creating an opt-in value exchange.
Play PodcastCharlie Silver | Permission.io
Web3’s impact in Permission-based advertising — Charlie Silver // Permission.io
Charlie Silver, Permission.io CEO, discusses permission-based marketing benefits, and value exchange in advertising. Mounting regulations and user concerns about data privacy have altered advertising. Brands must now seek permission to use personal data, and consumers don’t always opt-in. Today, Charlie looks at the impact of permission-based advertising.
Play PodcastCharlie Silver | Permission.io
Web3’s impact in Permission-based advertising — Charlie Silver // Permission.io (copy)
Charlie Silver, Permission.io CEO, discusses permission-based marketing benefits, and value exchange in advertising. Mounting regulations and user concerns about data privacy have altered advertising. Brands must now seek permission to use personal data, and consumers don’t always opt-in. Today, Charlie looks at the impact of permission-based advertising.
Play PodcastJoe Yakuel | WITHIN
Rev Gen vs Conversion Rate Optimization — Joe Yakuel // WITHIN
Founder and CEO of WITHIN, Joe Yakuel, concludes discussions on the overlap between brand and performance marketing. Ultimately, business’ bottomline will always remain revenue. However, the way you go about generating it makes all the difference where your ROI is concerned. Today, Joe talks about the ongoing war between revenue optimization and conversion optimization.
Play PodcastJoe Yakuel | WITHIN
Iterative creative testing — Joe Yakuel // WITHIN
WITHIN CEO and Founder, Joe Yakuel, launches further into the overlap between brand and performance marketing. Marketing budgets don’t offer much room for error. Which means any testing you engage in should be done the right way. Today, Joe highlights the significance of iterative creating testing.
Play PodcastJoe Yakuel | WITHIN
Unlocking marketing attribution — Joe Yakuel // WITHIN
Joe Yakuel, Founder and CEO of WITHIN, talks about the overlap between brand and performance marketing. There are many moving parts when it comes to which part of your marketing works. While tools can provide limited information in relation to understanding attribution, they don't tell the entire story. Today, Joe breaks down the topic of…
Play PodcastAbout Topic: Performance Marketing
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