Contextual targeting’s next level — Vitaly Pecherskiy // StackAdapt
- Part 1Why programmatic is growing? — Vitaly Pecherskiy // StackAdapt
- Part 2 Contextual targeting’s next level — Vitaly Pecherskiy // StackAdapt
Show Notes
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03:02The rise of contextual advertisingChanges in privacy legislation and technology platforms are driving marketers to explore new ways to reach consumers effectively beyond third-party data. Contextual advertising offers a powerful solution by targeting users in the moment they are consuming related content.
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07:48Using lookalike and contextual advertising togetherWhen using lookalike and contextual advertising together, it's important to run them side by side for a meaningful period of time. It's also important to track metrics and experiment with each individually in order to zero in on a mix that works best for your brand.
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09:53Outsourcing media buying vs building in house capabilitiesWhile both options can be successful, in-housing is recommended because it allows for more control and long-term competence building, despite requiring more effort and cost upfront. Ultimately, the decision depends on the marketer's preferences and resources.
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11:49Evaluating the costs of in housing vs. outsourcing programmatic advertisingWhile in-house capabilities offer more control and long-term knowledge building, outsourcing can provide more predictability and reduce the risk of losing resources. The decision to in-house or outsource programmatic advertising should be part of a broader advertising and marketing strategy.
Quotes
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"For many years, the narrative has been that third-party data is the holy grail when it comes to delivering results for marketers. But we're increasingly seeing that it isnt the only way." -Vitaly Pecherskiy, COO, StackAdapt
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"Reaching a user in the contextual environment inherently means that they're in the moment researching relevant topics." -Vitaly Pecherskiy, COO, StackAdapt
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"I'm of the belief that it's always better to in-house things because you have a lot more control over it long term, and you can build competence." -Vitaly Pecherskiy, COO, StackAdapt
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"If we time travel back to 2015, there was a sentiment that every brand would in-house media buying and agencies would have no work in media. But, it has not happened." -Vitaly Pecherskiy, COO, StackAdapt
- Part 1Why programmatic is growing? — Vitaly Pecherskiy // StackAdapt
- Part 2 Contextual targeting’s next level — Vitaly Pecherskiy // StackAdapt
Up Next:
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Part 1Why programmatic is growing? — Vitaly Pecherskiy // StackAdapt
Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today’s advertising landscape, programmatic advertising is the standard way in which media is bought and sold. However, programmatic technology is unable to automatically solve the problems of customer acquisition and still requires an understanding of your ideal customer profile and the buyer journey to maximize results. Today, Vitaly discusses why programmatic advertising is actually growing.
Play Podcast -
Part 2Contextual targeting’s next level — Vitaly Pecherskiy // StackAdapt
Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level data have been the go-to for delivering results for marketers, contextual advertising is now emerging as a powerful alternative. By providing precision that is often difficult to achieve through third-party data, contextual advertising offers a valuable way to deliver results. Today, Vitaly discusses contextual targeting's next level.
