Marketing Direct-to-consumer (D2C) Bands — Emad Hasan // Retina AI
Emad Hasan
Retina AI
- Part 1Measuring business health using CAC-ROAS ratio
- Part 2 Marketing Direct-to-consumer (D2C) Bands — Emad Hasan // Retina AI
Show Notes
Quotes
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“What we've found is that about 30 to 50% of these DTC company businesses, customer base is lifetime unprofitable” - Emad
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“If the customers taken a similar path to like thousands of other customers in the past, you can very reliably estimate what their journey is going to look like” - Emad
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“Customers do change their journey. You got to keep scoring them and adapting to that” - Emad
- Part 1Measuring business health using CAC-ROAS ratio
- Part 2 Marketing Direct-to-consumer (D2C) Bands — Emad Hasan // Retina AI
Emad Hasan
Retina AI
Up Next:
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Part 1Measuring business health using CAC-ROAS ratio
This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're going to continue the conversation talking about using CAC-ROAS ratio to measure your business's health.
Play Podcast -
Part 2Marketing Direct-to-consumer (D2C) Bands — Emad Hasan // Retina AI
Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence company focused on customer lifetime value that is transforming customer acquisition for high growth brands like Nestle, Madison Reed and Dollar Shave Club. Today, Emad and Ben discuss marketing for direct to consumer brands.
