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Daniel Saks | Landbase
Why AI in GTM presents massive opportunities
Daniel Saks, co-founder and CEO of Landbase, delves into the transformative potential of agentic AI in marketing. Discover how combining human wisdom with machine intelligence can revolutionize go-to-market strategies by optimizing campaigns and driving efficiency. Daniel shares insights on leveraging AI to reduce campaign failure rates, improve customer profiling, and streamline repetitive tasks, ensuring more…
Play PodcastDaniel Saks | Landbase
How Agentic AI will transform sales & marketing
Daniel Saks, Co-founder and CEO of Landbase, delves into the transformative impact of agentic AI on marketing. Discover how agentic AI moves beyond traditional AI by taking independent actions to streamline and optimize sales and marketing workflows. Daniel also shares intriguing insights on the revival of old-school marketing channels and the future balance between creativity…
Play PodcastBrian Solis | ServiceNow
We need more digital warmth
Brian Solis, Head of Global Innovation at ServiceNow, delves into the profound impacts of COVID-19 and AI on consumer behavior and marketing strategies. He explains how shifts in values and lifestyles demand an open-minded approach to capitalize on emerging opportunities. Brian also introduces the concept of "digital warmth," advocating for a more personalized and engaging…
Play PodcastVishal Sood | Typeface
What level of content personalization can we expect? — Vishal Sood // Typeface
Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. In the ever-changing world of content, it's crucial to identify what truly connects with your audience and leverage it across different channels. Yet, personalizing content for each channel, audience group, and geographical location…
Play PodcastVishal Sood | Typeface
Automation vs creativity: What is more important? — Vishal Sood // Typeface
Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. Creative thinking is what generates innovative ideas, connects emotionally with the audience, and builds a brand's identity. While there is a fear that automation may eventually replace the creative elements of marketing, automation…
Play PodcastJennifer Jones-Mitchell | Human Driven AI
How Generative AI Solves Branding Problems — Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Generative AI, particularly AI avatars, are revolutionizing branding by offering cost-effective, flexible solutions for content creation, reducing disruptions from personnel changes. This empowers brands to enhance messaging and reach broader audiences more efficiently. Today, Jennifer discusses how generative AI…
Play PodcastJennifer Jones-Mitchell | Human Driven AI
AI Transformation Strategies — Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Harnessing artificial intelligence offers vast potential benefits, including increased efficiency, improved decision-making, and enhanced customer experiences. Yet, to unlock these advantages, businesses must first develop a comprehensive AI transformation strategy. Today, Jennifer discusses AI transformation strategies.
Play PodcastShay Howe | ActiveCampaign
Why unique data sets are the AI competitive advantage of the future — Shay Howe // ActiveCampaign
Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing…
Play PodcastStephan Beringer | Mirriad
Virtual Product Placement — Stephan Beringer // Mirriad
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product placement is a powerful tool for brands to connect with audiences in a relevant way and cut through advertising clutter by integrating seamlessly into content. It offers a unique opportunity to break through in…
Play PodcastStephan Beringer | Mirriad
In-Content Advertising in Streaming — Stephan Beringer // Mirriad
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advertising has risen in popularity because it overcomes the drawbacks of traditional interruptive ads, which frequently result in ad fatigue and reduced viewer engagement. It achieves this by seamlessly integrating brands into content and increasing…
Play PodcastAbout Topic: Artificial Intelligence
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