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Vishal Sood | Typeface
What level of content personalization can we expect? — Vishal Sood // Typeface
Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. In the ever-changing world of content, it's crucial to identify what truly connects with your audience and leverage it across different channels. Yet, personalizing content for each channel, audience group, and geographical location…
Play PodcastVishal Sood | Typeface
Automation vs creativity: What is more important? — Vishal Sood // Typeface
Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. Creative thinking is what generates innovative ideas, connects emotionally with the audience, and builds a brand's identity. While there is a fear that automation may eventually replace the creative elements of marketing, automation…
Play PodcastJennifer Jones-Mitchell | Human Driven AI
How Generative AI Solves Branding Problems — Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Generative AI, particularly AI avatars, are revolutionizing branding by offering cost-effective, flexible solutions for content creation, reducing disruptions from personnel changes. This empowers brands to enhance messaging and reach broader audiences more efficiently. Today, Jennifer discusses how generative AI…
Play PodcastJennifer Jones-Mitchell | Human Driven AI
AI Transformation Strategies — Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Harnessing artificial intelligence offers vast potential benefits, including increased efficiency, improved decision-making, and enhanced customer experiences. Yet, to unlock these advantages, businesses must first develop a comprehensive AI transformation strategy. Today, Jennifer discusses AI transformation strategies.
Play PodcastShay Howe | ActiveCampaign
Why unique data sets are the AI competitive advantage of the future — Shay Howe // ActiveCampaign
Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing…
Play PodcastStephan Beringer | Mirriad
Virtual Product Placement — Stephan Beringer // Mirriad
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product placement is a powerful tool for brands to connect with audiences in a relevant way and cut through advertising clutter by integrating seamlessly into content. It offers a unique opportunity to break through in…
Play PodcastStephan Beringer | Mirriad
In-Content Advertising in Streaming — Stephan Beringer // Mirriad
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advertising has risen in popularity because it overcomes the drawbacks of traditional interruptive ads, which frequently result in ad fatigue and reduced viewer engagement. It achieves this by seamlessly integrating brands into content and increasing…
Play PodcastIsmael El-Qudsi | SocialPubli
AI’s role in finding the right influencers — Ismael El-Qudsi // SocialPubli
Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence of people buying followers or using bots. Fortunately, AI can detect potential fraud within influencer metrics, such as fake followers or inflated engagement rates, helping brands avoid collaborations with influencers who may not deliver genuine…
Play PodcastPaul Meinshausen | Aampe
Why A/B testing will be extinct in 3 years — Paul Meinshausen // Aampe
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future…
Play PodcastPaul Meinshausen | Aampe
How AI is disrupting lifecycle marketing — Paul Meinshausen // Aampe
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand and interact with their customers. Moreover, AI is enabling businesses to personalize marketing efforts at a granular level, tailoring interactions based on each person's unique preferences and behaviors.…
Play PodcastAbout Topic: Artificial Intelligence
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