Measuring business health using CAC-ROAS ratio
Emad Hasan
Retina AI
- Part 1 Measuring business health using CAC-ROAS ratio
- Part 2Marketing Direct-to-consumer (D2C) Bands — Emad Hasan // Retina AI
Show Notes
Quotes
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“ What's really interesting about all of this is whenever any consumer business goes up for a transaction, they're not paying attention to the LTV to CAC ratio as much as they should.” -Emad
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“If your LTV to CAC ratio is less than three, you're in trouble.” - Emad
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“If your LTV to CAC ratio is north of five or six, then you're an amazing spot to have all kinds of investor conversations or even acquisition conversation.” - Emad
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“ Most DTC companies between three to five is generally where the LTV to CAC ratios are unhealthy business. “ - Emad
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- Part 1 Measuring business health using CAC-ROAS ratio
- Part 2Marketing Direct-to-consumer (D2C) Bands — Emad Hasan // Retina AI
Emad Hasan
Retina AI
Up Next:
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Part 1Measuring business health using CAC-ROAS ratio
This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're going to continue the conversation talking about using CAC-ROAS ratio to measure your business's health.
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Part 2Marketing Direct-to-consumer (D2C) Bands — Emad Hasan // Retina AI
Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence company focused on customer lifetime value that is transforming customer acquisition for high growth brands like Nestle, Madison Reed and Dollar Shave Club. Today, Emad and Ben discuss marketing for direct to consumer brands.
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