Measuring business health using CAC-ROAS ratio

This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're going to continue the conversation talking about using CAC-ROAS ratio to measure your business's health.
About the speaker

Emad Hasan

Retina AI

 - Retina AI

Emad possesses an extensive knowledge of entrepreneurship, data science, artificial intelligence, social media, and marketing. First and foremost, he is a technologist who likes solving people problems using data science, machine learning and software algorithms.

Show Notes

Quotes

  • “ What's really interesting about all of this is whenever any consumer business goes up for a transaction, they're not paying attention to the LTV to CAC ratio as much as they should.” -Emad

  • “If your LTV to CAC ratio is less than three, you're in trouble.” - Emad

  • “If your LTV to CAC ratio is north of five or six, then you're an amazing spot to have all kinds of investor conversations or even acquisition conversation.” - Emad

  • “ Most DTC companies between three to five is generally where the LTV to CAC ratios are unhealthy business. “ - Emad

About the speaker

Emad Hasan

Retina AI

 - Retina AI

Emad possesses an extensive knowledge of entrepreneurship, data science, artificial intelligence, social media, and marketing. First and foremost, he is a technologist who likes solving people problems using data science, machine learning and software algorithms.

Up Next: