GTM Hot Takes for Partner Management — Kyle Williams // Brickstack
- Part 1Market Pain Scoring — Kyle Williams // Brickstack
- Part 2Context on Mental Models — Kyle Williams // Brickstack
- Part 3Scoring an industry using mental models — Kyle Williams // Brickstack
- Part 4 GTM Hot Takes for Partner Management — Kyle Williams // Brickstack
- Part 5GTM SasS Hot Takes — Kyle Williams // Brickstack
Show Notes
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02:37What Vendr doesVendr helps companies save on SaaS procurement. And their offerings are bucketed by the amount these companies spend on technology.
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04:09How Vendr could determine a companys SaaS spendExternal signals can be used to determine the number of tools their prospects are using. Compare the assumed tech spend, web traffic, and number of employees to existing customers.
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07:53What Hopin doesHopin helps companies that arent natively tech, create tech company experiences for their audiences. And they offer starter, growth, and enterprise packages.
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09:15Hopins potential buckets of painProspects would be those entities investing in events. Essentially, its about getting an understanding of the tools theyre using and how complex their system is.
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11:36Website traffic patterns as a guide for messagingQuantify potential for drop offs in the market by comparing homepage traffic to event page traffic. If the experience is missing cohesiveness, customers will have trouble staying engaged.
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13:26What Webflow doesWebflow targets WordPress site users who are constantly increasing the number of products they sell. They ensure that the right messaging and content is provided to your users.
Quotes
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"If we know how many tools you have, we can make a best guess at how much you're spending. And, we can know whether we're talking about starter, growth, or enterprise and how to align." -Kyle Williams, Founder, Brickstack
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"If I see that Salesforce and Pardot show up on your website for web forms. And you have 200 employees, I can make an assumption about what your Salesforce spend is." -Kyle Williams, Founder, Brickstack
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"People are trying to stay engaged with your brand. But, you're sending them to a bunch of different places, which leads to X percent drop off and you could be getting Y percent uplift." -Kyle Williams, Founder, Brickstack
- Part 1Market Pain Scoring — Kyle Williams // Brickstack
- Part 2Context on Mental Models — Kyle Williams // Brickstack
- Part 3Scoring an industry using mental models — Kyle Williams // Brickstack
- Part 4 GTM Hot Takes for Partner Management — Kyle Williams // Brickstack
- Part 5GTM SasS Hot Takes — Kyle Williams // Brickstack
Up Next:
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Part 1Market Pain Scoring — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. When outbound teams spend more time doing research than talking to prospects, they miss out on big accounts. Scoring the market beforehand means sales and marketing teams can focus on speaking to the right customers. Today, Kyle talks about market pain scoring.
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Part 2Context on Mental Models — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. B2B teams have long had access to tools for raw based data and messaging at scale. What they’ve been missing is their own mental models, and how to translate those into finding and communicating with new customers. Today, Kyle talks about context on mental models.
Play Podcast -
Part 3Scoring an industry using mental models — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing comes with its own set of challenges and one that stands out is clearly demonstrating to prospects the problems we solve. There’s also the process of identifying whether these prospects are a good fit for our services. Today, Kyle talks about pain scoring case studies.
Play Podcast -
Part 4GTM Hot Takes for Partner Management — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing messages are changing constantly. In response, several companies are providing the technology to make these processes easier and faster for users. Today, Kyle talks about go-to-market hot takes for Vendr.com, Hopin.com, and Webflow.
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Part 5GTM SasS Hot Takes — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. What your best SDR or AE notices may indeed be very painful, for your prospects. But, it may only happen frequently and not be worth the investment. Today, Kyle talks about partner management tools.
Play Podcast
