Email Marketing Automation — Marwa Greaves // Hubspot

Show Notes

• 01:59
  Email marketing automation

  Start at the point where theres the most volume. Additionally, while emails sent to prospects or customers is also a pretty good place to automate, you can automate internal emails as well.
• 05:02
  When automations go wrong

  Not listening to your team can lead you to make their job more difficult instead of easier. Plus, its confusing to everyone when you automate a process and still have a team dedicated to doing the same thing.
• 08:00
  The perspective of your automated emails

  Your email should still have that human touch. Automated emails should look like theyre coming from a person. But ensure that any response to that email goes into someones inbox to carry through the customer experience.
• 10:00
  The tone of your automated emails

  Even if your email will not be linked to a sales agent, it still needs to be personal enough to drive action. Make your emails relevant, timely, and engaging.
• 11:44
  Aligning the right triggers with the right messages

  This has to do with high volume versus high intent. So it goes back to analyzing your customer data. Review business goals to figure out what you need to focus on.
• 14:39
  Analyzing customer data

  Gleaning data from your customers experience to see what processes can be automated is just the first step. Ideally, you will continue to monitor these data sources to continue to improve processes overtime.