CMO Week: Finding the Joy In Marketing Banking, Insurance & Health Care — Alan Gellman // CMO Coaches

This week we're talking to five CMOs to understand how they navigate their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us for the second installment of the CMO Week is Alan Gellman from CMO Coaches. Today we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career. Alan is CMO at Credible, which is a lending marketplace that brings simplicity, choice, and unbiased support to all of life's important financial decisions. Prior to his current role, Alan worked as the CMO at Esurance, and as SVP of Digital Marketing at Wells Fargo. He's been named by Business Insider as one of “The 50 Most Innovative CMOs in the World
About the speaker

Alan Gellman

CMO Coaches

 - CMO Coaches

As a former Chief Marketing Officer, general manager and Fortune 500 senior executive, I have 30 years of proven success in developing professionals, building teams and refocusing organizations, making them adaptable and resilient while achieving exceptional results.

Show Notes

  • CMO Coaches Project (03:11)
    Since we learned a lot of valuable lessons on the various jobs, we thought it would be really helpful if we could collect all that wisdom, put it together, and then offer it to people who are currently in a CMO type role or a Head of Marketing role. The project is also suitable for people who are aspiring to become a CMO in the future.
About the speaker

Alan Gellman

CMO Coaches

 - CMO Coaches

As a former Chief Marketing Officer, general manager and Fortune 500 senior executive, I have 30 years of proven success in developing professionals, building teams and refocusing organizations, making them adaptable and resilient while achieving exceptional results.

Up Next: