CMO Week: Becoming the CMO of Facebook

This week we're talking to five CMOs to understand how they've navigated their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us today for the third installment of CMO Week is one of my marketing role models, Gary Briggs. Gary is a Board Member at Petco and Etsy and the former Chief Marketing Officer at Facebook. Prior to his work leading the marketing team at Facebook, Gary held executive marketing roles at Google, IBM, Ebay, and Pepsi.
About the speaker

Gary Briggs

CMO Coaches

 - CMO Coaches

Experienced senior executive with a demonstrated history of working in the internet industry. Skilled in Customer Acquisition, E-commerce, Advertising, Consumer Marketing, and Strategic Partnerships. Strong marketing professional with a MBA focused in Management, Finance, Marketing from Kellogg, Northwestern.

Show Notes

  • CMO Coaches Project (03:11)
    Since we learned a lot of valuable lessons on the various jobs, we thought it would be really helpful if we could collect all that wisdom, put it together, and then offer it to people who are currently in a CMO type role or a Head of Marketing role. The project is also suitable for people who are aspiring to become a CMO in the future.
About the speaker

Gary Briggs

CMO Coaches

 - CMO Coaches

Experienced senior executive with a demonstrated history of working in the internet industry. Skilled in Customer Acquisition, E-commerce, Advertising, Consumer Marketing, and Strategic Partnerships. Strong marketing professional with a MBA focused in Management, Finance, Marketing from Kellogg, Northwestern.

Up Next: