Event Marketing Week: Optimizing Your Event Marketing Efforts — Brent Turner // Cramer

Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Today we talk about tactics to optimize your event marketing efforts.
About the speaker

Brent Turner

Cramer

 - Cramer

Brent is a SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands.

Show Notes

  • Collecting Data (02:40)
    The big thing that is happening this year is a focus on data integration platforms. Theres Zapier and IFTT, but also those platforms which are making it easier than ever for all types of marketers to hook up APIs and stream data to different places.
About the speaker

Brent Turner

Cramer

 - Cramer

Brent is a SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands.

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