Event Marketing Week: The Future of Data & Tracking at Events –Brent Turner // Cramer

Welcome to last day of Event Marketing Week on the MarTech Podcast. Each day this week, we've published an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands.
About the speaker

Brent Turner

Cramer

 - Cramer

Brent is a SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands.

Show Notes

  • The Future of Event Marketing Landscape (02:30)
    If you're looking for the C level suite, they have very little time. They are probably high earners that probably want to go somewhere nice. They have high expectations of events and they probably also have families. You have to think about creating an event where the CEO of the enterprise level company can bring wife and children.
About the speaker

Brent Turner

Cramer

 - Cramer

Brent is a SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands.

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