Changes in smartphone usage behavior & new location data usage — Adrian Velthuis // Mobile Posse

Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders. In part 1 of our conversation, Adrian is going to talk us through some of the changes in smartphone usage behaviour and new location data.
About the speaker

Adrian Velthuis

Mobile Posse

 - Mobile Posse

Adrian is the Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders.

Show Notes

Quotes

  • “Our company’s premise is understanding the carrier’s needs and their desires to reach their consumers and consumers’ desire for content and rich user experience and that starts the moment they unlock their devices.” - Adrian “My biggest takeaway managing relationship with eBay was, it really matters staying in front of people and having a fixed placement where somebody can go and know where to find the services.” - Ben    “Our premise has always been to be predictive and proactive basically to give the consumers to immediately get a payoff.”  - Adrian “We are providing a smarter alternative to give the consumers the choice to say that when they unlock their device, would you like to have your favorite news topics or sports coverage present and right there waiting for you.” - Adrian “Advertising works, whether it’s brand advertising to influence someone’s mindset or it’s performance advertising to drive to a specific goal, being first at the front and foremost has a dramatic on performance so we are trying to combine all the aspects.” - Adrian “It’s not necessarily, that you have to be first, what matters is that the impression count. What you’re doing is making a brand impression every time they use the device.” - Ben “Usage behavior changes are triggered by fast-changing technology along with the increasing availability of location data.” - Adrian “Over the years some of the most successful uses of location is consistent with the way how we have always used it.” - Adrian “Mobile-based locations which give real insights into where a user is really at, not just where they might live is a tremendous vehicle to satisfy those needs. The insurance industry, for example, has been a tremendous adapter of mobile advertising.” - Adrian “Understanding the context of time and location while using a mobile phone seems relevant and going to continue as a point of iteration for brands because that’s something that the technology is going to understand.” - Ben 

About the speaker

Adrian Velthuis

Mobile Posse

 - Mobile Posse

Adrian is the Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders.

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