Applications of Device Location for Marketing
Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business development roles at Cnet and HP and most recently he was the SVP of a gaming company called GamePop. Today, Apu is going to tell us what device data marketers can access and how it can and should be used.
About the speaker
Apu Kumar
Lota Data
- Part 1 Applications of Device Location for Marketing
Show Notes
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Apus Background and LotaData (03:57)LotaData is an alternative data company. We like to think of ourselves as the real world knowledge graph for mobile apps, smart cities, and enterprise businesses. We started three years ago in San Francisco. We continuously collect data streams about people, their activity and movement. We do this in a completely anonymous manner.
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Part 1Applications of Device Location for Marketing
Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business development roles at Cnet and HP and most recently he was the SVP of a gaming company called GamePop. Today, Apu is going to tell us what device data marketers can access and how it can and should be used.
