Virtual Product Placement — Stephan Beringer // Mirriad
- Part 1In-Content Advertising in Streaming — Stephan Beringer // Mirriad
- Part 2 Virtual Product Placement — Stephan Beringer // Mirriad
Show Notes
Quotes
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"Product placement has always been around. And increasingly, well be seeing more virtual product placement coming into the field." - Stephan Beringer
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"Virtual product placement or in content advertising is a new and fascinating tool for advertisers to cut through advertising clutter and create differentiation." - Stephan Beringer
- Part 1In-Content Advertising in Streaming — Stephan Beringer // Mirriad
- Part 2 Virtual Product Placement — Stephan Beringer // Mirriad
Up Next:
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Part 1In-Content Advertising in Streaming — Stephan Beringer // Mirriad
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advertising has risen in popularity because it overcomes the drawbacks of traditional interruptive ads, which frequently result in ad fatigue and reduced viewer engagement. It achieves this by seamlessly integrating brands into content and increasing relevance, making it a more effective means of connecting with audiences. Today, Stephan discusses in-content advertising in streaming
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Part 2Virtual Product Placement — Stephan Beringer // Mirriad
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product placement is a powerful tool for brands to connect with audiences in a relevant way and cut through advertising clutter by integrating seamlessly into content. It offers a unique opportunity to break through in today's crowded advertising landscape. Today, Stephan discusses virtual product placement.
