In-Content Advertising in Streaming — Stephan Beringer // Mirriad
- Part 1 In-Content Advertising in Streaming — Stephan Beringer // Mirriad
- Part 2Virtual Product Placement — Stephan Beringer // Mirriad
Show Notes
Quotes
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"86% of people exposed to ads don't look at them. However, in-content advertising ensures nearly 100% exposure." - Stephan Beringer
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"In-content advertising is delivering, on average, plus 35% incremental performance. And that is without the call to action." - Stephan Beringer
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"Traditional product placements lack adaptability. However, dynamic in-content advertising can evolve with changing brand strategies." - Stephan Beringer
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If 90% of your budget goes into TV, and 10% goes to in-content, you will reach more people because more people see the content. But secondly, the impact is much stronger." - Stephan Beringer
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"If you put $300,000 to $400,000 in a small in-content campaign, you will see an effect. But if you run it in sync with the overall mix, then you will have a greater impact." - Stephan Beringer
- Part 1 In-Content Advertising in Streaming — Stephan Beringer // Mirriad
- Part 2Virtual Product Placement — Stephan Beringer // Mirriad
Up Next:
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Part 1In-Content Advertising in Streaming — Stephan Beringer // Mirriad
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advertising has risen in popularity because it overcomes the drawbacks of traditional interruptive ads, which frequently result in ad fatigue and reduced viewer engagement. It achieves this by seamlessly integrating brands into content and increasing relevance, making it a more effective means of connecting with audiences. Today, Stephan discusses in-content advertising in streaming
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Part 2Virtual Product Placement — Stephan Beringer // Mirriad
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product placement is a powerful tool for brands to connect with audiences in a relevant way and cut through advertising clutter by integrating seamlessly into content. It offers a unique opportunity to break through in today's crowded advertising landscape. Today, Stephan discusses virtual product placement.
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