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Jules Tompkins | Callrail
How attribution improves ROI — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we…
Play PodcastJules Tompkins | Callrail
Why Analytics Solutions Struggle with Assigning Attribution — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we…
Play PodcastJules Tompkins | Callrail
Why Tracking Web Conversion Is Only Half the Problem — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we…
Play PodcastJules Tompkins | Callrail
How Big Is the Marketing Attribution Problem? — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we…
Play PodcastJeremy Krantz | Fintrx
Marketing Playbook for Rebooting a FinTech Startup — Jeremy Krantz // Fintrx
Today we discuss marketing in an industry that I am very unfamiliar with - Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 2 of our conversation, Jeremy is going to…
Play PodcastJeremy Krantz | Fintrx
FinTech Landscape & Marketing to Family Offices — Jeremy Krantz // Fintrx
Today we discuss marketing in an industry that I am very unfamiliar with: Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 1 of our conversation, Jeremy is going to talk…
Play PodcastSean Creeley | Podsights
The Holy Grail of Podcast Advertising Attribution — Sean Creeley // Podsights
In today's Product Spotlight episode we're going to talk about Podsights, an analytics tool that helps marketers evaluate their return on investment in the fastest growing channel which is podcast advertising. Joining us is Sean Creeley, the Founder of Podsights.
Play PodcastMike Bartels | Tobii Pro
Eye Tracking Technology’s Past, Present and Future.– Mike Bartels // Tobii Pro
Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro. Tobii Pro helps businesses, researchers, and other professionals gain quality insights into human behavior with world-leading eye tracking, hardware analysis, software, and research consultancy services. Yesterday, Mike told…
Play PodcastMike Bartels | Tobii Pro
Eye Tracking Applications for Marketing Research– Mike Bartels // Tobii Pro
Today we're going to talk about an innovative style of conducting marketing research: eye tracking. Joining us is Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world leading eye tracking, hardware analysis, software, and research consultancy services.…
Play PodcastKatie Bullard | DiscoverOrg
DiscoverOrg’s Market Expansion through the Acquisition of ZoomInfo — Katie Bullard // DiscoverOrg
In this episode we finish our conversation around best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, a solution that provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect…
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