GTM SasS Hot Takes — Kyle Williams // Brickstack
- Part 1Market Pain Scoring — Kyle Williams // Brickstack
- Part 2Context on Mental Models — Kyle Williams // Brickstack
- Part 3Scoring an industry using mental models — Kyle Williams // Brickstack
- Part 4GTM Hot Takes for Partner Management — Kyle Williams // Brickstack
- Part 5 GTM SasS Hot Takes — Kyle Williams // Brickstack
Show Notes
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02:37Partner management toolsPartner management tools help businesses find, train, and maintain relationships with partners. They also provide go-to-market assistance.
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04:10AllPartnerStack is an all-in-one partnership platform. It drives revenue for SaaS businesses and their partners by helping them find partners and maintain them.
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04:35LifeAllbound helps companies grow revenue through channel partners. Their partner relationship management software digitizes the entire partner lifecycle.
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05:20ProductCrossbeam is a partner ecosystem platform helping companies build valuable partnerships. Their free account mapping tools indicate how they think about helping existing customers.
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06:21Affiliate partner marketplaceImpact.com manages traditional affiliate, influencer, B2B partnerships, etc. It lets you tap into the massive potential of the partnership economy.
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08:16Hot take for PartnerStack and AllboundLook at latent and direct partnerships and partners showing up often across the board. Also, figure out whether businesses have a partner onboarding or maintenance problem.
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11:45Quantification and messagingVertical quantification can be done just by observation of an account. Horizontal quantification involves customer pains youve solved in the past.
Quotes
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"PartnerStack and Allbound are going after similar audiences. I would look at who has a partner ecosystem, who is investing in partnerships today, and to what extent." -Kyle Williams, Founder, Brickstack
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"We've built a lot of infrastructure at Brickstack that allows us to do large-scale intelligence, to be able to understand and navigate the web very closely to how your best AE might analyze an account." -Kyle Williams, Founder, Brickstack
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"For people who use Crossbeam for each partner, it's worth X percent leads. You're missing out on 20% of your leads instead of going through a partner and having better success." -Kyle Williams, Founder, Brickstack
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"You can quantify both the value of a partner overlap and the frequency of a missed partner overlap." -Kyle Williams, Founder, Brickstack
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"Quantify by looking vertically, the breadth of observations you can make across a specific account. And horizontally by looking at the market based on the pain your customers have solved in the past." -Kyle Williams, Founder, Brickstack
- Part 1Market Pain Scoring — Kyle Williams // Brickstack
- Part 2Context on Mental Models — Kyle Williams // Brickstack
- Part 3Scoring an industry using mental models — Kyle Williams // Brickstack
- Part 4GTM Hot Takes for Partner Management — Kyle Williams // Brickstack
- Part 5 GTM SasS Hot Takes — Kyle Williams // Brickstack
Up Next:
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Part 1Market Pain Scoring — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. When outbound teams spend more time doing research than talking to prospects, they miss out on big accounts. Scoring the market beforehand means sales and marketing teams can focus on speaking to the right customers. Today, Kyle talks about market pain scoring.
Play Podcast -
Part 2Context on Mental Models — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. B2B teams have long had access to tools for raw based data and messaging at scale. What they’ve been missing is their own mental models, and how to translate those into finding and communicating with new customers. Today, Kyle talks about context on mental models.
Play Podcast -
Part 3Scoring an industry using mental models — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing comes with its own set of challenges and one that stands out is clearly demonstrating to prospects the problems we solve. There’s also the process of identifying whether these prospects are a good fit for our services. Today, Kyle talks about pain scoring case studies.
Play Podcast -
Part 4GTM Hot Takes for Partner Management — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing messages are changing constantly. In response, several companies are providing the technology to make these processes easier and faster for users. Today, Kyle talks about go-to-market hot takes for Vendr.com, Hopin.com, and Webflow.
Play Podcast -
Part 5GTM SasS Hot Takes — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. What your best SDR or AE notices may indeed be very painful, for your prospects. But, it may only happen frequently and not be worth the investment. Today, Kyle talks about partner management tools.
