Value of eCom data vs customer privacy — Roli Saxena // Adroll
- Part 1Operationalizing an eCommerce business — Roli Saxena // Adroll
- Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
- Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
- Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
- Part 5 Value of eCom data vs customer privacy — Roli Saxena // Adroll
Show Notes
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02:21How to think about monetizing your dataPeople prefer to have a more personalized online shopping experience. But to effectively make this happen, you need to consider privacy laws.
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05:13How consumers and marketers should think about data sharingConsumers want to see relevant information but this involves tracking their data. There needs to be transparency with data collection and what happens to the data after that.
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09:07Understanding the value of your dataDecisions need to be made on how and when it makes sense for this data to be collected and used. You also need to consider customer consent.
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10:28Using customer data to your advantageYou need to really know your customer and what they are expecting of you. Thats how youre going to be able to come up with solutions that suit their needs.
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12:30The power of your first party dataYour first party data helps you truly understand who your customers are. From here you can create meaningful relationships by providing relevant content.
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13:50How Adroll approaches the use of dataUnderstand that things like data privacy and marketing are still evolving. You want to use different marketing channels to provide better value.
Quotes
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"Google ran a research in 2019, which basically showed that more than half of consumers who were surveyed, wanted to have a personalized experience..." - Roli Saxena, President, Adroll
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"As personalization continues to be a priority for consumers, theyll engage in brands that personalize that experience. However, they want control over that data..." - Roli Saxena, President, Adroll
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"Apple gave consumers an option to opt out from being tracked and 96% of consumers who downloaded that update did opt out from tracking." - Roli Saxena, President, Adroll
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“Privacy regulations are here to stay. Its about how brands adapt their technology and tools around being able to collect the right data like first party data...” - Roli Saxena, President, Adroll
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“One of the things we've been working very closely with Google is helping our customers make that shift into becoming more reliant on the first party data.” - Roli Saxena, President, Adroll
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“The direction the industry is moving in is a world where there is omni-channel marketing, ads on the open web and social, plus email. And SMS is becoming a meaningful channel…” - Roli Saxena, President, Adroll
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“our mantra is better together, which is when all the different channels orchestrated by meaningful, personalized data work together, they deliver higher value.” - Roli Saxena, President, Adroll
- Part 1Operationalizing an eCommerce business — Roli Saxena // Adroll
- Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
- Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
- Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
- Part 5 Value of eCom data vs customer privacy — Roli Saxena // Adroll
Up Next:
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Part 1Operationalizing an eCommerce business — Roli Saxena // Adroll
Roli Saxena, president of Adroll, discusses tips for moving from a startup to a competitive ecommerce business. Your focus will be on different things when you’re a startup versus when you get to the growth stage. And how much you grow will depend on the tech stack you have available. Today, Roli talks about operationalizing your eCommerce business.
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Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
Roli Saxena, president of Adroll, discusses how to launch, grow, and scale your eCommerce business for eCommerce Growth Week. Your success is based on how much you know about your ideal customers. And there’s a lot of data analysis that goes into that. Today, Roli talks about eCommerce business awareness drivers.
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Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
President of Adroll, Roli Saxena, explains how you can launch, grow, and scale your eCommerce business. Having a successful business is not just about getting quick sales. So how can you use content and community to scale your eCommerce business? Today, Roli discusses some non-advertising-driven marketing channels.
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Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
President of Adroll, Roli Saxena, talks about how you can launch, grow, and scale your eCommerce business on eCommerce Growth Week. It doesn’t just stop when you land the first sale. To grow your business effectively, you need repeat customers. Today, Roli explains how you can extend the lifetime value of your customer.
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Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
Roli Saxena, the president of Adroll, shares how you can launch, grow, and scale your eCommerce business. One of the most valuable resources that comes from youreCommerce business is your customer data. But can you really monetize this safely and effectively? Today, Roli talks about the value of your eCommerce data and your customers’ privacy.
