eCommerce business awareness drivers — Roli Saxena // Adroll
- Part 1Operationalizing an eCommerce business — Roli Saxena // Adroll
- Part 2 eCommerce business awareness drivers — Roli Saxena // Adroll
- Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
- Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
- Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
Show Notes
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02:09Primary awareness drivers in eCommerce todayYou want your eCommerce business to be predictable and scalable.But for this you need to thoroughly understand ideal customers.
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04:55Understanding targetingIts a matter of really understanding your product and then identifying whose problem it solves. Pay attention to what people do when they visit your site.
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07:31Building awareness in eCommerceCreate your ideal buyer persona(s). This involves using the data to map out your customer journey.
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09:10How to approach mapping your buyer journeyYou want to have repeat customers. So focus on getting the user through the funnel and creating repeat customers.
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11:39Building a scalable revenue engine for eCommerceIt all boils down to your accessibility to data and the tools you use. You want to invest in data at every stage of your business.
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13:15Where to look for eCommerce MarTech solutionsWith integrated omni-channel marketing you can cast a wider net and get more results. You get more data to work with and better understanding of your users.
Quotes
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"Adrolls machine learning engine uses established data on over 70% of the world's online shoppers to predict behavior and engagement in store performance better than anyone." - Roli Saxena, President, Adroll
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"One of the biggest challenges that e-commerce brands have today is to really get the attention of the shoppers..." - Roli Saxena, President, Adroll
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"98% of all shoppers that visit an e-commerce brand never really make a purchase. And of the ones that purchase 3 out of 4, never do a second purchase." - Roli Saxena, President, Adroll
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“eCommerce brands actually lose 88% of shoppers after putting items in their shopping cart.” - Roli Saxena, President, Adroll
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“The cost of customer acquisition is very high in eCommerce and really understanding all the places you could potentially lose a customer and figuring out exactly how do you really win back” - Roli Saxena, President, Adroll
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“Building a scalable revenue engine for a e-commerce brand so you can actually drive consistent predictable revenue is building a culture of data.” - Roli Saxena, President, Adroll
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“Weve seen when customers use ads and emails together, they get twice as many conversions as they would have with individual channels and twice as fast.” - Roli Saxena, President, Adroll
- Part 1Operationalizing an eCommerce business — Roli Saxena // Adroll
- Part 2 eCommerce business awareness drivers — Roli Saxena // Adroll
- Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
- Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
- Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
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Part 1Operationalizing an eCommerce business — Roli Saxena // Adroll
Roli Saxena, president of Adroll, discusses tips for moving from a startup to a competitive ecommerce business. Your focus will be on different things when you’re a startup versus when you get to the growth stage. And how much you grow will depend on the tech stack you have available. Today, Roli talks about operationalizing your eCommerce business.
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Part 2eCommerce business awareness drivers — Roli Saxena // Adroll
Roli Saxena, president of Adroll, discusses how to launch, grow, and scale your eCommerce business for eCommerce Growth Week. Your success is based on how much you know about your ideal customers. And there’s a lot of data analysis that goes into that. Today, Roli talks about eCommerce business awareness drivers.
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Part 3Using content & community to scale an eCommerce business — Roli Saxena // Adroll
President of Adroll, Roli Saxena, explains how you can launch, grow, and scale your eCommerce business. Having a successful business is not just about getting quick sales. So how can you use content and community to scale your eCommerce business? Today, Roli discusses some non-advertising-driven marketing channels.
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Part 4Extending the lifetime value of your customer — Roli Saxena // Adroll
President of Adroll, Roli Saxena, talks about how you can launch, grow, and scale your eCommerce business on eCommerce Growth Week. It doesn’t just stop when you land the first sale. To grow your business effectively, you need repeat customers. Today, Roli explains how you can extend the lifetime value of your customer.
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Part 5Value of eCom data vs customer privacy — Roli Saxena // Adroll
Roli Saxena, the president of Adroll, shares how you can launch, grow, and scale your eCommerce business. One of the most valuable resources that comes from youreCommerce business is your customer data. But can you really monetize this safely and effectively? Today, Roli talks about the value of your eCommerce data and your customers’ privacy.
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