Seasonal marketing recalibration — Pamela Bump // Hubspot
- Part 1What is the summer marketing slump? — Pamela Bump // Hubspot
- Part 2Channels that dip in the summer? — Pamela Bump // Hubspot
- Part 3Channels that bump in the summer? — Pamela Bump // Hubspot
- Part 4 Seasonal marketing recalibration — Pamela Bump // Hubspot
- Part 5How to keep your job on vacation — Pamela Bump // Hubspot
Show Notes
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02:04Recalibrating in the summer months if youre still workingIf youre having a slump, dont panic. Take this time to recalibrate and strategize. Now is the time to audit your marketing strategies and channels.
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06:30Experimentation in the summer monthsUse this time to work on the business. Get your team involved in experimentation with your content or campaigns.
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07:56Creating a content planPlan your content ahead of time. This way you will have a guide for what to publish and this can be useful in a slump. You can create your plans quarterly or even annually.
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09:46Balancing your resource allocationFocus 50% on what you know already works and 30% on process and strategy. The other 20% can go to experimentation. Your experiments should be based on solving a problem.
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12:15The value of the summer slumpOutside of travel and leisure, most businesses fall into the summer slump. This is the best time to build up your content and bank them for the rest of the year.
Quotes
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"One of the things that people can mistakenly do when they're seeing that they're having a slump is panic and say, we need to do everything 150%." - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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"Focus on optimizing your content for organic because even though organic might not be doing well at a certain point, organic is built up on building authority and rankings over time." - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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"In the summer, if you're not seeing the type of demand that you normally would its time to start working, not necessarily in the business, but on the business." - Benjamin Shapiro, Host, MarTech podcast
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“I definitely like the idea of 80% focused on what works and 20% focused on experimentation...” - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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“In summer you might say probably 20% of experiments, maybe 50% of what you know works. And the remainder you focus on process and strategy.” - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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“During the summer months when you're not primarily focused or not solely focused on driving business results is your time to think about infrastructure.” - Benjamin Shapiro, Host, MarTech podcast
- Part 1What is the summer marketing slump? — Pamela Bump // Hubspot
- Part 2Channels that dip in the summer? — Pamela Bump // Hubspot
- Part 3Channels that bump in the summer? — Pamela Bump // Hubspot
- Part 4 Seasonal marketing recalibration — Pamela Bump // Hubspot
- Part 5How to keep your job on vacation — Pamela Bump // Hubspot
Up Next:
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Part 1What is the summer marketing slump? — Pamela Bump // Hubspot
Pamela Bump, senior manager of audience growth at Hubspot talks about seasonality in marketing for Summer Slump Week. For some industries, the summer brings a lull in activity while it’s the opposite for others. How can you win marketing despite the seasonal downturn? Today, Pamela discusses what is the summer marketing slump.
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Part 2Channels that dip in the summer? — Pamela Bump // Hubspot
Senior manager of audience growth at Hubspot, Pamela Bump, is back for day 2 of Summer Slump Week. As you’ve already noticed, marketing can be seasonal. So something that works in the winter, might not necessarily work the same way in the summer months. Today, Pamela talks about what marketing channels dip during the summer.
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Part 3Channels that bump in the summer? — Pamela Bump // Hubspot
Senior manager of audience growth at Hubspot, Pamela Bump, gives her advice on how to win marketing despite the summer slump. Some industries won’t see a lot of direct response in the summer. But this doesn’t mean you need to stop marketing in the summer. Today, Pamela discusses the marketing channels that are more effective during the summer.
Play Podcast -
Part 4Seasonal marketing recalibration — Pamela Bump // Hubspot
Pamela Bump, Senior manager of audience growth at Hubspot, discusses marketing in the summer months. If you’re not in the travelling and leisure sector, then you most likely experience the summer slump. Do you just stop marketing at this time? Today, Pamela talks about how to recalibrate your marketing based on seasonality.
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Part 5How to keep your job on vacation — Pamela Bump // Hubspot
Pamela Bump, Senior manager of audience growth at Hubspot, continues the conversation about marketing in the summer months. Summer is the time when a lot of people unwind and recharge. As a marketer, though, how can you make sure that you also get this time to relax without negative business effects. Today, Pamela talks about how to keep your jobs while taking vacation in the summer.
Play Podcast
