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Rob Freedman | Zuper
How growth marketers leverage AI — Rob Freedman // Zuper
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Generative AI tools like ChatGPT have become indispensable for marketers, serving them daily in tasks such as content ideation and keyword research. However, the true power of AI lies…
Play PodcastKris Hartvigsen | Dooly
Sales Happiness Index for MarTech companies — Kris Hartvigsen // Dooly
Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. If the Great Resignation is any indication, retention depends on companies keeping employees happy. To do so, they must engage in research to figure out what drives happiness and productivity. Today, Kris talks about the sales happiness index for marketing technology…
Play PodcastKris Hartvigsen | Dooly
Product-led SAAS growth — Kris Hartvigsen // Dooly
Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. Salespeople are frustrated by anything that takes them away from high value tasks. Products that solve those problems get adopted by users, and are eventually purchased by the sales enablement team. Today, Kris talks about product-led SaaS growth.
Play PodcastYaagneshwaran Ganesh | Avoma
Conversation intelligence for sales enablement — Yaagneshwaran Ganesh // Avoma
Director of Marketing at Avoma, Yaagneshwaran Ganesh, wraps up discussions on the importance of conversation intelligence platforms for B2B organizations. Sales intelligence is incredibly useful for organizations of all sizes. Sales teams can figure out winning sales tactics and marketing teams can better understand customer pain points. Today, Yaagneshwaran explores conversation intelligence for sales enablement.
Play PodcastYaagneshwaran Ganesh | Avoma
Conversation intelligence for marketing — Yaagneshwaran Ganesh // Avoma
Yaagneshwaran Ganesh, Director of Marketing at Avoma, talks about the importance of conversation intelligence platforms for B2B organizations. Marketers running campaigns based on assumptions are bound to be disappointed by their results. Conversation intelligence could be the solution for marketing and sales teams to align their efforts around customer needs. Today, Yaagneshwaran discusses conversation intelligence…
Play PodcastPhil Johnson | Master of Business Leadership Inc.
The value of Emotional Intelligence — Phil Johnson // Master of Business Leadership Inc.
Founder and CEO of Master of Business Leadership Inc., Phil Johnson, wraps up his thoughts on what it takes to be a great marketing leader. Being an effective leader goes beyond motivating people to work harder. Like your customers, it is about building the level of trust they have for you. Today, Phil discusses the…
Play PodcastPhil Johnson | Master of Business Leadership Inc.
Mastering business leadership — Phil Johnson // Master of Business Leadership Inc.
Founder and CEO of Master of Business Leadership Inc., Phil Johnson, talks about what it takes to be a great marketing leader. Leadership can make or break a business. Good leaders empower their teams to thrive, while toxic ones can inhibit growth. Today, Phil discusses mastering business leadership.
Play PodcastBrandon Redlinger | ringDNA
Reaching sales and marketing alignment — Brandon Redlinger // ringDNA
Brandon Redlinger, the senior director of product marketing at RingDNA meets up with Ben today to talk shop about marketing technology. Marketing is all about accelerating your revenue growth. So it’s important to know the marketing technology available to do just that. Today, Ben and Brandon talk about reaching the holy grail of sales and…
Play PodcastBrandon Redlinger | ringDNA
Using Account-based marketing (ABM) to accelerate growth — Brandon Redlinger // ringDNA
Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth.
Play PodcastDavid Dulany | Tenbound
Starting & scaling your outbound SDR team — David Dulany // Tenbound
Welcome to the Martech Podcast. This is a 2 part episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound, which is a research advisory and events focused sales development firm. Today, David and I are going to talk about starting and scaling your…
Play PodcastAbout Topic: Sales Enablement
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