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Yaagneshwaran Ganesh | Avoma
Conversation intelligence for marketing — Yaagneshwaran Ganesh // Avoma
Yaagneshwaran Ganesh, Director of Marketing at Avoma, talks about the importance of conversation intelligence platforms for B2B organizations. Marketers running campaigns based on assumptions are bound to be disappointed by their results. Conversation intelligence could be the solution for marketing and sales teams to align their efforts around customer needs. Today, Yaagneshwaran discusses conversation intelligence…
Play PodcastPhil Johnson | Master of Business Leadership Inc.
The value of Emotional Intelligence — Phil Johnson // Master of Business Leadership Inc.
Founder and CEO of Master of Business Leadership Inc., Phil Johnson, wraps up his thoughts on what it takes to be a great marketing leader. Being an effective leader goes beyond motivating people to work harder. Like your customers, it is about building the level of trust they have for you. Today, Phil discusses the…
Play PodcastPhil Johnson | Master of Business Leadership Inc.
Mastering business leadership — Phil Johnson // Master of Business Leadership Inc.
Founder and CEO of Master of Business Leadership Inc., Phil Johnson, talks about what it takes to be a great marketing leader. Leadership can make or break a business. Good leaders empower their teams to thrive, while toxic ones can inhibit growth. Today, Phil discusses mastering business leadership.
Play PodcastBrandon Redlinger | ringDNA
Reaching sales and marketing alignment — Brandon Redlinger // ringDNA
Brandon Redlinger, the senior director of product marketing at RingDNA meets up with Ben today to talk shop about marketing technology. Marketing is all about accelerating your revenue growth. So it’s important to know the marketing technology available to do just that. Today, Ben and Brandon talk about reaching the holy grail of sales and…
Play PodcastBrandon Redlinger | ringDNA
Using Account-based marketing (ABM) to accelerate growth — Brandon Redlinger // ringDNA
Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth.
Play PodcastDavid Dulany | Tenbound
Starting & scaling your outbound SDR team — David Dulany // Tenbound
Welcome to the Martech Podcast. This is a 2 part episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound, which is a research advisory and events focused sales development firm. Today, David and I are going to talk about starting and scaling your…
Play PodcastDavid Dulany | Tenbound
Value of an outsourced SDR team — David Dulany // Tenbound
Today is the 2nd and final episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound. Yesterday, David and I talked about starting and scaling an outbound SDR team and today, we're going to continue the conversation talking about establishing and understanding the value…
Play PodcastNelson Bruton IV | Interchanges
B2B benefits of 24/7 chat — Nelson Bruton IV // Interchanges
In this second episode with Nelson, we talked about the benefits of having a human behind the chatbox 24/7 for B2B business and how it builds relationships during the early phase. We also discussed the costs associated in staffing and what’s the process for dealing with site visitors who ask highly technical questions.
Play PodcastNelson Bruton IV | Interchanges
Two decades of B2B lead Gen learnings — Nelson Bruton IV // Interchanges
In our first episode with Nelson, we talked about the early challenges of digital marketing and how social media changed the whole dynamic of B2B partnership programs. We also discussed what the next evolution of B2B marketing is, are the fundamentals still the same, and why the software alone isn’t the only solution for higher…
Play PodcastLars Helgeson | GreenRope
Building information systems to optimize marketing efforts
This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, marketing, customer service and operations built into one single database. In part 3 of our conversation, we discuss building information systems…
Play PodcastAbout Topic: Sales Enablement
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