Conversation intelligence for sales enablement — Yaagneshwaran Ganesh // Avoma
- Part 1Conversation intelligence for marketing — Yaagneshwaran Ganesh // Avoma
- Part 2 Conversation intelligence for sales enablement — Yaagneshwaran Ganesh // Avoma
Show Notes
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02:59Sales teams and conversation intelligenceSales reps can be evaluated on how effectively they communicate with customers. You can tap what reps are doing to close deals and the questions they get most often.
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06:00Using conversation intelligence to figure out what drives salesUsing the data from previous customer interactions, you can figure out the right questions to ask. Additionally, you can prepare for the questions that prospects will ask you.
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09:19The advantages of conversation intelligence implementation in your organizationAutomation of CRM data entry. Data can be used to train sales teams to close more deals. Plus, sales can easily collaborate with other teams during negotiations with customers.
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11:47What The ABM Conversations Podcast is aboutThe podcast is a part of the HubSpot Podcast Network. It features content and solutions from marketing experts and CEOs to help B2B SaaS, marketers, and salespeople.
Quotes
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"When you use a conversation intelligence tool, you can learn the kind of questions that other reps are getting, at your own pace." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"If a product manager listens to my demo and thinks I could have explained a feature better. They can comment within the tool, and keep the feedback loop going." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"One of the things we discovered was that a conversation of about 60/40 works best. What I mean by that is 40% of the time you're talking, and 60% of the time you're listening." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"A conversation intelligence tool removes the need to take notes or get distracted from the call. That can be automated by the tool so that you can just focus on the conversation." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"There are three phases to any meeting; how we prepare before the call, what happens during the call, and the set of things that happen after the call." Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"From an intelligence perspective, if I'm losing a deal, I can bring the right person into the conversation, or I can loop in someone by simply tagging them." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"No salesperson likes to do the data entry to CRM. Conversation intelligence tools can take notes for you and automatically update the CRM." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"If three or four salespeople are performing the best, I can benchmark them, understand what are they doing really well, and try to make that a common ground for everyone else." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"You need to have a clear definition as to what problem you're solving for, and then look for the solution rather than starting from the solution." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
- Part 1Conversation intelligence for marketing — Yaagneshwaran Ganesh // Avoma
- Part 2 Conversation intelligence for sales enablement — Yaagneshwaran Ganesh // Avoma
Up Next:
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Part 1Conversation intelligence for marketing — Yaagneshwaran Ganesh // Avoma
Yaagneshwaran Ganesh, Director of Marketing at Avoma, talks about the importance of conversation intelligence platforms for B2B organizations. Marketers running campaigns based on assumptions are bound to be disappointed by their results. Conversation intelligence could be the solution for marketing and sales teams to align their efforts around customer needs. Today, Yaagneshwaran discusses conversation intelligence for marketing.
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Part 2Conversation intelligence for sales enablement — Yaagneshwaran Ganesh // Avoma
Director of Marketing at Avoma, Yaagneshwaran Ganesh, wraps up discussions on the importance of conversation intelligence platforms for B2B organizations. Sales intelligence is incredibly useful for organizations of all sizes. Sales teams can figure out winning sales tactics and marketing teams can better understand customer pain points. Today, Yaagneshwaran explores conversation intelligence for sales enablement.
