Reaching sales and marketing alignment — Brandon Redlinger // ringDNA
Brandon Redlinger
ringDNA
- Part 1Using Account-based marketing (ABM) to accelerate growth
- Part 2 Reaching sales and marketing alignment — Brandon Redlinger // ringDNA
Show Notes
Quotes
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"A lot of the disconnect between sales marketing just stems right there. They're not actually measured and compensated on the same thing." - Brandon Redlinger, Senior Director of Product Marketing, RingDNA
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"So for marketers, I like to push them to be measured on as many down funnel metrics as you can..." - Brandon Redlinger, Senior Director of Product Marketing, RingDNA
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"If there was one thing I know about managing people is they respond to incentives..." - Brandon Redlinger, Senior Director of Product Marketing, RingDNA
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“A lot of times sales has no idea what marketing does all day.” - Brandon Redlinger, Senior Director of Product Marketing, RingDNA
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“The marketers job is to understand where in the buying funnel the prospect is, and to keep presenting them with relevant information that will help them move farther in the sales cycle.” - Benjamin Shapiro, Host of the MarTech Podcast
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“We can do a little bit more like internal marketing with our ABM programs. It builds that trust with the sales team & the marketing team ” - Brandon Redlinger, Senior Director of Product Marketing, RingDNA
- Part 1Using Account-based marketing (ABM) to accelerate growth
- Part 2 Reaching sales and marketing alignment — Brandon Redlinger // ringDNA
Up Next:
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Part 1Using Account-based marketing (ABM) to accelerate growth
Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth.
Play Podcast -
Part 2Reaching sales and marketing alignment — Brandon Redlinger // ringDNA
Brandon Redlinger, the senior director of product marketing at RingDNA meets up with Ben today to talk shop about marketing technology. Marketing is all about accelerating your revenue growth. So it’s important to know the marketing technology available to do just that. Today, Ben and Brandon talk about reaching the holy grail of sales and marketing alignment.
