Conversation intelligence for marketing — Yaagneshwaran Ganesh // Avoma
- Part 1 Conversation intelligence for marketing — Yaagneshwaran Ganesh // Avoma
- Part 2Conversation intelligence for sales enablement — Yaagneshwaran Ganesh // Avoma
Show Notes
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02:44How conversation intelligence helps marketers connect with customersIt provides marketers with insights into what customers and prospects are asking for. This enables them to produce and plan more contextually relevant content and campaigns.
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04:51How marketers are taking advantage of conversation intelligenceMarketers tap into insights from existing customer data to identify prospects faster. Likewise, teams who dont interact with customers directly still get an understanding of their pain points.
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07:52Improving communication with customers through conversation intelligenceCalls can highlight the language marketers and sales teams should be using when speaking to prospects. Sales calls can also highlight opportunities for coaching to improve close rates.
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12:06Using data to understand your customers and competitorsRoughly six months of data is needed to figure out your customers needs. From this data set, you can discover competitors and customer perceptions of those competitors.
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15:30Using conversation intelligence to evaluate brand competitivenessYou can pick up on trends in the expectations of your buyer personas a lot faster. And your product teams can use those insights to develop the solutions customers are searching for.
Quotes
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"90% of the time, it's the sales and CS people who are customer-facing. Without that context, marketers work in their own silos, and run campaigns based on assumptions." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"Conversation intelligence gives you an insight into what your prospects are asking for and what your customers are feeling." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"From our research of about a million calls we found that, if youre using 70%-80% fill words for every 100 words, youre going to deliver a very bad experience." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"If you are 100% perfect on a call, it comes across as plastic. We figured out that 1%-2% errors sound more realistic, and that is what you should have." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"If you start writing for the customer by understanding their problem, it helps a lot more than writing for a prospect whose problems you dont even know." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"To come up with a competitor deck, I look at the two or three most mentioned competitors by our prospects and customers over the last 60 days." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"If I know the companies my customers compare me to the most, I can put forth our value proposition as to how we are different from them." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"You have to look at a minimum of six months of data to understand what's happening with your customers. At least 500-600 calls are needed to ensure the data is proper." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
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"When a product team understands the five features most requested by customers, that helps us from a product marketing perspective." -Yaagneshwaran Ganesh, Avoma, Director of Marketing
- Part 1 Conversation intelligence for marketing — Yaagneshwaran Ganesh // Avoma
- Part 2Conversation intelligence for sales enablement — Yaagneshwaran Ganesh // Avoma
Up Next:
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Part 1Conversation intelligence for marketing — Yaagneshwaran Ganesh // Avoma
Yaagneshwaran Ganesh, Director of Marketing at Avoma, talks about the importance of conversation intelligence platforms for B2B organizations. Marketers running campaigns based on assumptions are bound to be disappointed by their results. Conversation intelligence could be the solution for marketing and sales teams to align their efforts around customer needs. Today, Yaagneshwaran discusses conversation intelligence for marketing.
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Part 2Conversation intelligence for sales enablement — Yaagneshwaran Ganesh // Avoma
Director of Marketing at Avoma, Yaagneshwaran Ganesh, wraps up discussions on the importance of conversation intelligence platforms for B2B organizations. Sales intelligence is incredibly useful for organizations of all sizes. Sales teams can figure out winning sales tactics and marketing teams can better understand customer pain points. Today, Yaagneshwaran explores conversation intelligence for sales enablement.
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