Mastering business leadership — Phil Johnson // Master of Business Leadership Inc.
Phil Johnson
Master of Business Leadership Inc.
- Part 1 Mastering business leadership — Phil Johnson // Master of Business Leadership Inc.
- Part 2The value of Emotional Intelligence — Phil Johnson // Master of Business Leadership Inc.
Show Notes
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02:14Challenges facing marketing leaders todayThey want to be better leaders and achieve better results. However, anxiety and a lack of strategy is holding them back from becoming better leaders.
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03:48Leadership styles the MBL program helps to cultivateDeveloping leadership is about learning how to stop giving your energy away. The MBL program helps leaders confront bad habits and find ways to energize their employees.
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06:06Changes in marketing and the value of emotional intelligenceForward thinking businesses understand the need for emotionally intelligent leadership. Beyond making the sale, its about driving a good customer experience.
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09:28How to embrace marketing changesWhen consumers feel like your brand can be trusted, they are more willing to support you. Getting to this point requires that you lower your walls.
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11:12OutYour competitor's product may be cheaper and better than yours. However, consumers will choose you if they consider you more emotionally intelligent than the competition.
Quotes
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"Leadership isn't a position, it's a choice. We all need to be better leaders. That involves the process of leaving our comfort zone and going through the anxiety it creates in us." -Phil Johnson, Founder & CEO, MBL
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"Willingness to develop leadership comes from an urgent desire to achieve better results than we're currently getting. The MBL coaching program takes individuals and organizations through that process." -Phil Johnson, Founder & CEO, MBL
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"Toxic leaders try to steal energy by controlling and manipulating others. Good leaders inspire people to become less attached to outcomes, so that they can get in touch with their own energy." -Phil Johnson, Founder & CEO, MBL
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"We've got a 500 million year old brain that doesn't like change. Were increasingly being ripped from our comfort zones, and that creates an increasing amount of drama and chaos." -Phil Johnson, Founder & CEO, MBL
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"A good example of authentic, emotionally intelligent leadership is Apple. They're trying to understand your needs, and serve you. Whether or not you buy anything is secondary to having a great experience." -Phil Johnson, Founder & CEO, MBL
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"Scientists estimate this century we could experience the equivalent of 20,000 years worth of change or 200 centuries worth of change." -Phil Johnson, Founder & CEO, MBL
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"The trust economy is currently estimated at 10 trillion a year. Because of the rapid rate of change, people can't keep up. They're relying more on their network of trusted advisors to make decisions." -Phil Johnson, Founder & CEO, MBL
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"After somebody's already emotionally decided to make a purchase, they look for features and benefits to justify the decision they've already made." -Phil Johnson, Founder & CEO, MBL
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"The more emotionally intelligent we become, the more trustworthy people feel around us. Developing branding is about learning to lower your walls by becoming more emotionally intelligent." -Phil Johnson, Founder & CEO, MBL
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"If the customer trusts you, they'll find a way to work with you, even if you don't have the best price or the best technology." -Phil Johnson, Founder & CEO, MBL
- Part 1 Mastering business leadership — Phil Johnson // Master of Business Leadership Inc.
- Part 2The value of Emotional Intelligence — Phil Johnson // Master of Business Leadership Inc.
Up Next:
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Part 1Mastering business leadership — Phil Johnson // Master of Business Leadership Inc.
Founder and CEO of Master of Business Leadership Inc., Phil Johnson, talks about what it takes to be a great marketing leader. Leadership can make or break a business. Good leaders empower their teams to thrive, while toxic ones can inhibit growth. Today, Phil discusses mastering business leadership.
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Part 2The value of Emotional Intelligence — Phil Johnson // Master of Business Leadership Inc.
Founder and CEO of Master of Business Leadership Inc., Phil Johnson, wraps up his thoughts on what it takes to be a great marketing leader. Being an effective leader goes beyond motivating people to work harder. Like your customers, it is about building the level of trust they have for you. Today, Phil discusses the value of emotional intelligence.
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