Sales Happiness Index for MarTech companies — Kris Hartvigsen // Dooly
- Part 1Product-led SAAS growth — Kris Hartvigsen // Dooly
- Part 2 Sales Happiness Index for MarTech companies — Kris Hartvigsen // Dooly
Show Notes
-
02:21How Dooly researched sales happiness indexDooly commissioned a third-party agency to research job satisfaction amongst sales people in North America. The research looked into reasons for job satisfaction and barriers to it.
-
04:03Drivers of sales and happiness in the marketing technology industryWhen processes prevent salespeople from achieving their sales and commission targets, satisfaction drops. What motivates them are opportunities to stay in their highest value mode.
-
05:48How companies can ensure salespeople are happyConsolidate tech stacks to reduce the need to switch applications. Its about automating parts of the process that inhibit the ability of sales.
-
08:03How sales happiness index varies by industryWhile there may be differences between field and remote sales, most industries face similar issues. So, there isn't a lot of variability.
-
08:37Uses of Doolys sales happiness index studyThe study is a guide to sales team optimization, tech consolidation, non-revenue generating activity reduction. It provides suggestions to encourage happier and productive sales teams.
Quotes
-
"We commissioned our sales happiness index research through one of our agencies. And talked to hundreds of salespeople across North America to get a good read on how they were feeling these days." -Kris Hartvigsen, Dooly, CEO & Co-Founder
-
"Few people in sales read the fine print in their job description about spending 22% of your time filling in fields in CRM. And spending 10% doing expense reports. Nobody was wired like that." -Kris Hartvigsen, Dooly, CEO & Co-Founder
-
"How do salespeople make money? 50% of their paycheck is predicated on their selling performance. When you do things that deter them from selling, they get frustrated." -Kris Hartvigsen, Dooly, CEO & Co-Founder
-
"Those context switches you're doing all day, chip away at two minutes here, three minutes there, and suddenly you've lost an hour of your day. That's 12.5% of your paycheck." -Kris Hartvigsen, Dooly, CEO & Co-Founder
-
"97% of revenue teams will miss quotas that started out looking very attainable. That's a big hit." -Kris Hartvigsen, Dooly, CEO & Co-Founder
-
"Tech stack consolidation alone can be a big win for an organization where a good third to half of their tech stack isn't even being used." -Kris Hartvigsen, Dooly, CEO & Co-Founder
- Part 1Product-led SAAS growth — Kris Hartvigsen // Dooly
- Part 2 Sales Happiness Index for MarTech companies — Kris Hartvigsen // Dooly
Up Next:
-
Part 1Product-led SAAS growth — Kris Hartvigsen // Dooly
Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. Salespeople are frustrated by anything that takes them away from high value tasks. Products that solve those problems get adopted by users, and are eventually purchased by the sales enablement team. Today, Kris talks about product-led SaaS growth.
Play Podcast -
Part 2Sales Happiness Index for MarTech companies — Kris Hartvigsen // Dooly
Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. If the Great Resignation is any indication, retention depends on companies keeping employees happy. To do so, they must engage in research to figure out what drives happiness and productivity. Today, Kris talks about the sales happiness index for marketing technology companies.
