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Hanna Hermanson | Done for You Marketing (Dream Life is Real Life)
Feminine Social Media Posts that Inspire Sales — Hanna Hermanson // Done for You Marketing
Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. Just five years ago, many sales were being made through the DMs on social media. However, the landscape has drastically changed, and making sales through social media requires a less aggressive approach and more of the brand’s personality to make…
Play PodcastHanna Hermanson | Done for You Marketing (Dream Life is Real Life)
4 Steps to set up a Feminine Funnel — Hanna Hermanson // Done for You Marketing
Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. When a client is struggling to convert customers after engaging in a plethora of marketing activities, it often boils down to their marketing being out of alignment with their personality. To be effective, it’s incredibly important to look inward and…
Play PodcastHanna Hermanson | Done for You Marketing (Dream Life is Real Life)
Why the New Marketing Era is Feminine — Hanna Hermanson //
Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. Marketing and sales are constantly evolving in connection with consumer behaviors and trends. Today’s consumer no longer wants to just be sold something, they want to do their own research and make the choice to opt in or out on…
Play PodcastJuan Mendoza | The MarTech Weekly
Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. Unlike a lot of different industries, the martech space is highly collaborative across companies and online communities. When the Martech Podcast was looking to overhaul their newsletter, they looked no further than Juan Mendoza, the newsletter guy, to try to…
Play PodcastGabrielle Heyman | Zynga
Why Hyper-Casual Gaming is a marketing secret weapon — Gabrielle Heyman // Zynga
Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. Hyper-casual gaming is a rising sub-genre of casual gaming that has taken the world by storm. And, now that retention on these games has improved drastically, they’re a great opportunity for marketers and advertisers to…
Play PodcastGabrielle Heyman | Zynga
How Mobile Is The First Screen — Gabrielle Heyman // Zynga
Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. The way we consume our entertainment nowadays isn’t solely through the television set. In fact, when most of us get home from work, we’ll probably have the TV playing in the background while we’re scrolling…
Play PodcastGabrielle Heyman | Zynga
Inside Mobile Gaming Advertising — Gabrielle Heyman // Zynga
Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. There are many different players within gaming in general who partner with marketers. Furthermore, mobile games are a great platform for console game companies to advertise, but they aren’t taking advantage of those opportunities enough…
Play PodcastChris Savage | Wistia
Social Explosion’s opportunity for marketers — Chris Savage // Wistia
Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. The number of channels and platforms that marketers upload video content to is exploding. Not only does this give marketers the opportunity to figure out where the content resonates, it only gives them the opportunity to test out what type of…
Play PodcastChris Savage | Wistia
Human-centric B2B content that resonates with your audience — Chris Savage // Wistia
Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. When you’re approaching content creation for B2B, you must consider what people are looking for. How will your content help them get that promotion, solve a difficult task at work, or help them do a better job of promoting their business?…
Play PodcastChris Savage | Wistia
Making video content more accessible — Chris Savage // Wistia
Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. It’s undeniable that now more than ever, the audience is in control of which ways they want to consume content. And while some people want exclusively audio content to listen to in the background, others want that visual aspect to connect…
Play PodcastAbout Topic: Marketing Strategy
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