Social Explosion’s opportunity for marketers — Chris Savage // Wistia
- Part 1Making video content more accessible — Chris Savage // Wistia
- Part 2Human-centric B2B content that resonates with your audience — Chris Savage // Wistia
- Part 3 Social Explosion’s opportunity for marketers — Chris Savage // Wistia
Show Notes
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02:22The explosion of video on social mediaVideo has become predominantly what social media platforms want now. Marketers need to be thinking about content as the product and about how they syndicate the content on various platforms to build new audiences.
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05:38How to approach content strategy for video marketingThink about the big anchor pieces of content you can make and break them down into smaller pieces. Then, consider how you can repurpose that content across different channels to experiment.
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06:56The importance of live streaming video contentYou should be doing both live and recorded videos. While there are times when it will make more sense for the content to be pre-recorded and edited, you can also go live to incorporate audience questions and participation.
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09:08Balancing content production across different channelsTest out which content pieces resonate on the different platforms and channels. Then, figure out which content pieces youll be able to do consistently and try to scale that process.
Quotes
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"We've gone through a shift in the last four to five years, where video has become the predominant currency that all of the social media platforms want." -Chris Savage, CEO, Wistia
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"Now, on TikTok and on Reels, if you don't engage someone in the first 10th of a second, they're gone. They just swipe up and they're on the next one." -Chris Savage, CEO, Wistia
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"The more you think like a media company, and you think about the content as being a product, the more you think, I should syndicate this product to different places." -Chris Savage, CEO, Wistia
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"When you think about a content strategy, think about the broad themes of content that you can make. And then how can you repurpose that content across these different channels to experiment and learn." -Chris Savage, CEO, Wistia
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"LinkedIn is 16 by nine. So, if you have a zoom recording, you can edit it down just to the core piece and put it up there with some context. That's not that hard yet." -Chris Savage, CEO, Wistia
- Part 1Making video content more accessible — Chris Savage // Wistia
- Part 2Human-centric B2B content that resonates with your audience — Chris Savage // Wistia
- Part 3 Social Explosion’s opportunity for marketers — Chris Savage // Wistia
Up Next:
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Part 1Making video content more accessible — Chris Savage // Wistia
Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. It’s undeniable that now more than ever, the audience is in control of which ways they want to consume content. And while some people want exclusively audio content to listen to in the background, others want that visual aspect to connect the person or persons being listened to. Today, Chris discusses making video content more accessible.
Play Podcast -
Part 2Human-centric B2B content that resonates with your audience — Chris Savage // Wistia
Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. When you’re approaching content creation for B2B, you must consider what people are looking for. How will your content help them get that promotion, solve a difficult task at work, or help them do a better job of promoting their business? Today, Chris discusses human-centric, B2B content that resonates.
Play Podcast -
Part 3Social Explosion’s opportunity for marketers — Chris Savage // Wistia
Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. The number of channels and platforms that marketers upload video content to is exploding. Not only does this give marketers the opportunity to figure out where the content resonates, it only gives them the opportunity to test out what type of content resonates so they can find the best type and scale that process. Today, Chris discusses why social media's explosion is an opportunity for marketers.
