Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
Juan Mendoza
The MarTech Weekly
- Part 1 Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
- Part 2MarTech Spending, & Netflix Ads — Juan Mendoza // The MarTech Weekly
- Part 3Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly (copy)
- Part 4Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly
Show Notes
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02:18How Juan got into the martech space and created The Martech WeeklyInitially, Juan was a consultant to brands but found that the martech space was very chaotic. He started The MarTech Weekly to provide a single point of view on the week-to-week happenings in the martech industry.
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05:23Steps to building a newsletterDevelop a system for writing and producing content for an audience. Read and write a lot and be consistent with the strategy to improve those skills of articulating a point of view to an audience.
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08:52How The Martech Weekly became the MarTech Podcasts newsletter subscriberOriginally, a new newsletter was to be created to reach new audiences. That eventually turned into Juan being on the podcast monthly to report on the martech industry and the MarTech Podcast using The Martech Weekly as its newsletter subscriber.
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14:37Partnerships and collaboration in the martech spaceThe martech industry is a very collaborative space where theres a lot of openness to building value together. This is ever present in spite of competitive challenges and conflicts of interest.
Quotes
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"I started the MarTech weekly as a single point of view on what's happening week to week in the Martech industry." -Juan Mendoza, Founder, The Martech Weekly
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"There are more than 10,000 martech tools in the market now. So, The Martech Weekly really helps more senior-level people to get a finger on the pulse of what's actually happening in the industry." -Juan Mendoza, Founder, The Martech Weekly
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"It's probably not enough to do a newsletter and start writing and producing content. You need a system. I started with building out a notion database where I would save everything I read." -Juan Mendoza, Founder, The Martech Weekly
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"I write a 2000-word article every week to reinforce the learning. Having to create a point of view and articulate it to an audience, you get faster and better over a long period of time." -Juan Mendoza, Founder, The Martech Weekly
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"Don't be dismayed if your first three, five, 10 newsletters, or first few blogs don't really work out for you because it actually takes a long time to really build that muscle." -Juan Mendoza, Founder, The Martech Weekly
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"One thing I love about the martech industry is that people are very open to collaborating and building value together. And, working through competitive challenges and conflicts of interest." -Juan Mendoza, Founder, The Martech Weekly
- Part 1 Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
- Part 2MarTech Spending, & Netflix Ads — Juan Mendoza // The MarTech Weekly
- Part 3Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly (copy)
- Part 4Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly
Up Next:
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Part 1Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. Unlike a lot of different industries, the martech space is highly collaborative across companies and online communities. When the Martech Podcast was looking to overhaul their newsletter, they looked no further than Juan Mendoza, the newsletter guy, to try to grow their businesses together. Today, Juan discusses why Ben decided to give him the MarTech Podcast’s newsletter.
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Part 2MarTech Spending, & Netflix Ads — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. As we continue to make our way out of the pandemic, many changes are taking place and these changes are well presented in marketing. Martech spending in the US has slowed down as more consumers return to in-store shopping which led to Shopify having to lay off many of its employees. Today, Juan discusses this month's top three martech news stories.
Play Podcast -
Part 3Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly (copy)
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There’s always been a battle between the three biggest tech giants Meta, Google, and Apple for industry dominance. And it’s looking like Apple wants to position itself as the most dominant with its venture into the advertising business. Today, Juan discusses Apple making inroads into the ad business.
Play Podcast -
Part 4Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There’s always been a battle between the three biggest tech giants Meta, Google, and Apple for industry dominance. And it’s looking like Apple wants to position itself as the most dominant with its venture into the advertising business. Today, Juan discusses Apple making inroads into the ad business.
Play Podcast
