Making video content more accessible — Chris Savage // Wistia
- Part 1 Making video content more accessible — Chris Savage // Wistia
- Part 2Human-centric B2B content that resonates with your audience — Chris Savage // Wistia
- Part 3Social Explosion’s opportunity for marketers — Chris Savage // Wistia
Show Notes
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02:22Audio vs video contentThe audience dictates which ways they want to consume content. So, it boils down to the channel youre going after and what type of media people engage with on that channel.
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03:54Making video content accessible for all marketersThe key is to look at what youre already producing and figure out how to get video content out of it. In the case of podcasts, the audience can be maintained with audio, but video is a way to grow that audience.
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06:37The rise of podcasts accompanied by videoExpectations have shifted in terms of the quality of production. So, nowadays, all you need is a quality mic and your phone to shoot video content. Even Spotify and Apple Podcasts are allowing video uploads with podcast episodes.
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10:58Instances where video is the better format over audioFor complicated and technical topics that would be better demonstrated, video is the better choice. And people are going to Youtube, TikTok, etc for their educational content nowadays.
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14:04Useful applications for producing video contentYou can use Loom, Soapbox, and QuickTime can be used for one-to-one or one-to-few content that you make on your own. Today, the audience is in control and they want to have the opportunity to reach, watch, or listen to content.
Quotes
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"One of the big changes of the last few years is that the main currency across all social channels is video." -Chris Savage, CEO, Wistia
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"The playing field has changed so much because of COVID. Everyone's been reset around what is the most authentic thing. That's given permission for all of us to use video in ways that we couldn't use it before." -Chris Savage, CEO, Wistia
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"You can send a video into the RSS on Spotify and Apple Podcasts and by default, you listen and then you can pull it up and see it. And we're seeing a lot of people engaging in these ways." -Chris Savage, CEO, Wistia
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"If you have a microphone and you have your phone, you probably will be able to shoot something that looks incredible and sounds amazing yourself." -Chris Savage, CEO, Wistia
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"If youd have an easier time explaining something to somebody in person than you would over the phone, usually that is what makes sense on video versus what makes sense on audio." -Chris Savage, CEO, Wistia
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"Were in a world where the expectations have shifted and the audience is in control. You're missing an opportunity wherever you're not letting them pick that option to watch or read or listen." -Chris Savage, CEO, Wistia
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"The cost of video production is coming down and the ease of use of video is going up. It's opening up all these other opportunities that basically didn't exist before." -Chris Savage, CEO, Wistia
- Part 1 Making video content more accessible — Chris Savage // Wistia
- Part 2Human-centric B2B content that resonates with your audience — Chris Savage // Wistia
- Part 3Social Explosion’s opportunity for marketers — Chris Savage // Wistia
Up Next:
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Part 1Making video content more accessible — Chris Savage // Wistia
Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. It’s undeniable that now more than ever, the audience is in control of which ways they want to consume content. And while some people want exclusively audio content to listen to in the background, others want that visual aspect to connect the person or persons being listened to. Today, Chris discusses making video content more accessible.
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Part 2Human-centric B2B content that resonates with your audience — Chris Savage // Wistia
Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. When you’re approaching content creation for B2B, you must consider what people are looking for. How will your content help them get that promotion, solve a difficult task at work, or help them do a better job of promoting their business? Today, Chris discusses human-centric, B2B content that resonates.
Play Podcast -
Part 3Social Explosion’s opportunity for marketers — Chris Savage // Wistia
Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. The number of channels and platforms that marketers upload video content to is exploding. Not only does this give marketers the opportunity to figure out where the content resonates, it only gives them the opportunity to test out what type of content resonates so they can find the best type and scale that process. Today, Chris discusses why social media's explosion is an opportunity for marketers.
Play Podcast
