When to prioritize organic growth strategies — OMG

Quotes

• “My personal take is you need to start prioritizing SEO and organic growth from the onset. This is in many cases, a lot easier than people might expect, and by getting started what I mean is, start to put out content. Start to produce things that are actually relevant, start to post on some of the channels.” -Jon“What’s nice about some of the other channels like Google ads or social media marketing is that youcan use those to drive immediate traffic but you have to start with your organic stuff because that’s what is really going to bring in the ROI down the road.” -Jon“It’s not uncommon for me to meet with business owners who have been growing their business with paid ads but they seem to hit a point where they get a diminishing return. They just can’t grow more. If they had started their SEO gears before, then we would be ready to take them to the next level but in many cases, they just relied on a paid media which again, I’m a big fan of don’t get me wrong, but they relied on it heavily and it stunts their growth eventually.” -Jon“My advice is just usually to make sure that your content does a fantastic job of answering questions. When I’m working with clients who are in that early phase, my advice is to writdown all the questions that someone interested in your product or service might have.” -Jon“Come up with many variations as you possibly can and when you’re producing that piece, make sure you are answering those questions to the best of your ability, that the headings address those questions.” -Jon“There’s a process for understanding what you should be writing about that goes beyond just the surface level writing your product descriptions and your terms. You can sometimes just use your intuition to do this if you’re really bootstrapping and there’s also a handful of tools you can use for keyword research and understanding the topics you need to cover.” -Ben “Writing the question’s great but then comparing what those questions are to what people are actually searching that’s even a better idea and yeah there are a couple of tools. SEMRush is a great keyword analysis tool.” -Jon“A good way of doing this is to find your top competitors and see what keywords they’re ranking for. SEMRush has a trial period and a low-cost entry. Ubersuggest is anothertool that is up and coming, it has a free version as well and I think it just introduced a paid version of it. Ahrefs and screaming frogs are also great tools.” -Jon“When you get upmarket there’s a tool called Searchmetrics which not only help you do your keyword research but it also helps you understand when you’re writing your content what keywords to include to help each individual piece to rank.” -Ben“I’m seeing channels like LinkedIn are great for thought leadership. I can think of two companies that I would not know anything about them if I hadn’t seen some of their posts and their content on LinkedIn.” -Jon“I am actually doing a presentation on the Digital Summit and one of the things I would talk about is how 96% plus of the content producednever gets read. I would love to see a push towards more authentic, better, and just more thought out content versus the giant library of blogs that nobody ever reads.” -Jon“I think a lot of companies should engage on social channels with their contentthat can somehow speak to their product.” -Jon“There’s this company called Wooly. They do product marketing but it’s like product referral marketing and their CEO posted a content saying, ‘I want to spend a lot of money on a company card, what are your absolute favorite products that cost less than $300 bucks.’ Then he described something he purchased recently that he really liked. And there were hundreds of comments.” -Jon“What I’m sure he is doing is, he is connecting with every single one of thoseproducts mentioned then he is going to invite them to use his platform to get more purchases just like it. It’s a smart idea and I think he’s doing some lead gen. So I love to see more content that has this level of creativity.” -Jon“Organic growth is not just SEO. There is the ability to drive growth from multiple different channels without necessarily paying and the underlying value that you’re providing those channels is your content. People are overwhelmed with the amount of content that is being pushed to them so you really have to be strategic.” -Ben