We need more digital warmth
- Part 1What today’s marketing leaders are missing
- Part 2 We need more digital warmth
Show Notes
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00:00Explaining the concept of digital warmth in marketing.Discussion on the importance of creating emotional connections with customers through digital interactions.
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02:15Comparing ephemeral content with lasting campaigns.Exploration of the benefits and drawbacks of short-lived content versus long-term marketing strategies.
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04:45Strategies for capturing and retaining customer attention.Insights on engaging customers effectively and maintaining their interest in marketing initiatives.
Quotes
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"Technology is accelerating and exponentially increasing like never before." - Brian Solis
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"The evolution of AI was the first true disruption that's going to require us to transform, not just adapt." - Brian Solis
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"You have to be able to recognize how people are changing, how decision making is changing, how influence is changing." - Brian Solis
Episode Chapters
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01:38: Crystal Ball -- Impact of COVIDExploration of how COVID and AI have reshaped consumer values and behaviors, and the importance of open-mindedness in recognizing these changes.
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03:54: Crystal Ball -- Remote work impactDiscussion on the enduring shift towards home as the central hub for work, entertainment, and personal time, and its implications for marketers.
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06:30: Crystal Ball -- Competing for futureEmphasis on the need for marketers to invest in future relevance by exploring unknown opportunities and experimenting with new solutions.
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08:55: Explain it to me -- Digital warmthExplanation of digital warmth as creating personalized, enriching customer experiences akin to the richness of vinyl records compared to digital music.
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12:24: Swipe Right or Left -- Ephemeral vs. lasting contentConsideration of whether to prioritize ephemeral content for immediate engagement or lasting content for enduring brand impact.
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14:13:Swipe Right or Left -- Marketing approachDiscussion on balancing constant micro-engagements with big impactful campaigns to nurture lasting customer experiences and community.
- Part 1What today’s marketing leaders are missing
- Part 2 We need more digital warmth
Up Next:
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Part 1What today’s marketing leaders are missing
Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketing, emphasizing the role of understanding evolving consumer behaviors and leveraging AI to create more personalized and human experiences at scale.
Play Podcast -
Part 2We need more digital warmth
Brian Solis, Head of Global Innovation at ServiceNow, delves into the profound impacts of COVID-19 and AI on consumer behavior and marketing strategies. He explains how shifts in values and lifestyles demand an open-minded approach to capitalize on emerging opportunities. Brian also introduces the concept of "digital warmth," advocating for a more personalized and engaging customer experience. Tune in for insights on staying relevant and effectively navigating market disruptions.
