What today’s marketing leaders are missing

# What Marketing Leaders are Missing ## Welcome to the MarTech Podcast In today’s episode of the MarTech Podcast, we dive into the future of marketing with an intriguing discussion on what marketing leaders are missing. Joining me is an expert who brings a wealth of knowledge about driving digital transformation and the role of AI in marketing. Let’s get into the highlights! ## Introduction to the Guest Our guest holds the title of Head of Global I ovation at ServiceNow, contributing not just to enterprise operations, but also speaking as a futurist and author. He’s pe ed a book aiming to help transform leadership and drive i ovation in an age where technology accelerates at an unprecedented rate. ## Elevator Pitch for the Future Imagine you have a 50-floor elevator ride to explain how marketing—and leadership in general—needs to evolve. The guest succinctly brings this to life, describing how generative AI is a game-changer that mandates a transformational shift rather than just adaptation. His book is a resource on approaching this era with new mindsets and i ovative strategies. ## Key Takeaways for Marketers The crux of the conversation boils down to understanding change. It’s not just about new technology, but grasping how people’s behaviors and influences are evolving. The book isn’t solely for marketers, but they will derive immense value from the frameworks and insights provided. Whether it's understanding the attention economy, the AI economy, or the introvert economy, the goal is to flip the marketing script and meet consumers where they are. ### The Trio of Trendsn1. **Attention Economy**: How platforms like TikTok and Snapchat redefine attention.n2. **AI Economy**: The altering landscape of search, decision-making, and information consumption.n3. **Introvert Economy**: Post-COVID shifts causing consumers to prioritize home-bound activities and short-term indulgences over long-term pla ing. ## The Missing Element: People When asked to summarize what marketing leaders lack in one word, the answer is clear: "People." Under the pressure to drive business results, marketers often lose sight of the humanity at the core of their efforts. ### Technology with IntentnInterestingly, AI can paradoxically make marketers more human by enabling personalized and empathetic engagement at scale. The key is the intent behind using these tools. For instance, a Carvana campaign used buyer data to create personalized a iversary videos—an example of using AI to foster human co ection. ### Breaking the ParadoxnOn first glance, the idea that AI makes us more human seems contradictory. But it’s all about the intention behind the technology. Is it designed to alienate or to engage? Use cases in customer service and healthcare show that well-implemented AI can create engaging, human-like interactions that users find meaningful. ## AI’s Influence on Marketing Practice The reality is that AI is revolutionizing the marketing practice, though perhaps not its core purpose. Companies may be slow to overhaul their customer experience philosophies, but demonstrating that technology can enhance, rather than alienate, consumer relations is a strong start. ## Conclusio nAs we wrapped up, the discussion came full circle to emphasize both the need for human-centric marketing and the potential tools at our disposal. It’s about taking a mindful approach to technology—to be more human, not less. Whether you’re a CMO, marketer, or business leader, the insights shared in this episode reveal how to rethink your strategies and be more empathetic in your consumer engagement. Don’t forget to subscribe for more marketing and technology insights, tips, and tricks. Keep focusing on what really matters: keeping your customers happy. Tune in tomorrow for another episode on the MarTech Podcast! For further details, summaries, and more episodes, head to [martechpod.com](http://martechpod.com).