Channels that bump in the summer? — Pamela Bump // Hubspot
- Part 1What is the summer marketing slump? — Pamela Bump // Hubspot
- Part 2Channels that dip in the summer? — Pamela Bump // Hubspot
- Part 3 Channels that bump in the summer? — Pamela Bump // Hubspot
- Part 4Seasonal marketing recalibration — Pamela Bump // Hubspot
- Part 5How to keep your job on vacation — Pamela Bump // Hubspot
Show Notes
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02:06Marketing channels to focus on during the summerFocus on things like non-organic traffic. Pay attention to the summer trends to keep your content relevant.
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04:10B2B versus B2C in the summer monthsB2C content or services will thrive in the summer months because people are unplugging from their professional lives. B2B content, on the other hand, will see a dip in engagement.
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05:50B2B strategies for the summerMeet your audience where they are. This could be through social media or advertising in leisure spaces. The summer slump is a great time to audit your marketing channels.
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08:16Staying connected with your audience in the summer monthsBe active on your social media with a focus on engagement and awareness. Create relevant content surrounding summer trends.
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10:18Making use of the summer monthsIts not always about direct response. You can use the summer slump to drive engagement and awareness with your audience.
Quotes
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"Although you see some less engaged people on your email subscriber list in the summer, you can leverage what they're interested in and create content that works for them..." - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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"So consumer-facing networks like Facebook, Tik-Tok, potentially Instagram might be less engaging if you're not a consumer-facing B2C product." - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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"When you're dealing with B2B content, it might not be as engaging on Facebook or Instagram, just because that consumer audience is really heavily taking over the platform." - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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“When you run into a slump, you have a little extra time to make those plans and figure out what processes aren't working and what processes can be working better.” - Pamela Bump, Snr Manager Of Audience Growth, Hubspot
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“Summer is the time that I think marketers should be publishing what I call the ocean boilers instead of comparing a point solution or a feature of my product...” - Benjamin Shapiro, Host, MarTech podcast
- Part 1What is the summer marketing slump? — Pamela Bump // Hubspot
- Part 2Channels that dip in the summer? — Pamela Bump // Hubspot
- Part 3 Channels that bump in the summer? — Pamela Bump // Hubspot
- Part 4Seasonal marketing recalibration — Pamela Bump // Hubspot
- Part 5How to keep your job on vacation — Pamela Bump // Hubspot
Up Next:
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Part 1What is the summer marketing slump? — Pamela Bump // Hubspot
Pamela Bump, senior manager of audience growth at Hubspot talks about seasonality in marketing for Summer Slump Week. For some industries, the summer brings a lull in activity while it’s the opposite for others. How can you win marketing despite the seasonal downturn? Today, Pamela discusses what is the summer marketing slump.
Play Podcast -
Part 2Channels that dip in the summer? — Pamela Bump // Hubspot
Senior manager of audience growth at Hubspot, Pamela Bump, is back for day 2 of Summer Slump Week. As you’ve already noticed, marketing can be seasonal. So something that works in the winter, might not necessarily work the same way in the summer months. Today, Pamela talks about what marketing channels dip during the summer.
Play Podcast -
Part 3Channels that bump in the summer? — Pamela Bump // Hubspot
Senior manager of audience growth at Hubspot, Pamela Bump, gives her advice on how to win marketing despite the summer slump. Some industries won’t see a lot of direct response in the summer. But this doesn’t mean you need to stop marketing in the summer. Today, Pamela discusses the marketing channels that are more effective during the summer.
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Part 4Seasonal marketing recalibration — Pamela Bump // Hubspot
Pamela Bump, Senior manager of audience growth at Hubspot, discusses marketing in the summer months. If you’re not in the travelling and leisure sector, then you most likely experience the summer slump. Do you just stop marketing at this time? Today, Pamela talks about how to recalibrate your marketing based on seasonality.
Play Podcast -
Part 5How to keep your job on vacation — Pamela Bump // Hubspot
Pamela Bump, Senior manager of audience growth at Hubspot, continues the conversation about marketing in the summer months. Summer is the time when a lot of people unwind and recharge. As a marketer, though, how can you make sure that you also get this time to relax without negative business effects. Today, Pamela talks about how to keep your jobs while taking vacation in the summer.
Play Podcast
