Facebook Conversion API changes — Vlad Zhovtenko // RedTrack.io
- Part 1What changed in FB Ad Manager in 2021 — Vlad Zhovtenko // RedTrack.io
- Part 2 Facebook Conversion API changes — Vlad Zhovtenko // RedTrack.io
- Part 3Impact of the death of 3rd party cookies — Vlad Zhovtenko // RedTrack.io
Show Notes
Quotes
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“So Facebook conversion API takes the data you feed to Facebook and allows Facebook to record conversions that happened after somebody sold the ad, click the ad or this something else on the web properties or somewhere else.”
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“So instead of allowing Facebook to collect the data on your platform, you can aggregate it yourself and send it.”
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“...there are two data points that are accessible to all the advertisers without collecting personal data. That's more important. And then sharing personal data with Facebook. Those two data points are Facebook click that comes with every click from Facebook and then a Facebook user ID that sits there in that Facebook cookie.”
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“And pixels are going to die very soon and thats why the switch to Facebook conversion API. Its just part of the evolution.”
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“...the responsibility for collecting and sharing information is put on the advertiser and some tools like for example, right track, we do not collect any personal identifiable information.”
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“But here in Europe, any site you go to actually asks your permission to process information. You can choose what data you allow them to collect and share and what data you would not allow them to share.”
- Part 1What changed in FB Ad Manager in 2021 — Vlad Zhovtenko // RedTrack.io
- Part 2 Facebook Conversion API changes — Vlad Zhovtenko // RedTrack.io
- Part 3Impact of the death of 3rd party cookies — Vlad Zhovtenko // RedTrack.io
Up Next:
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Part 1What changed in FB Ad Manager in 2021 — Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses with Ben about the changes in Facebook’s ads manager for 2021. We already have to adjust how we run campaigns on Facebook and there are still more changes to come. Ben and Vlad get into detail about what these changes are and how they will affect how you use Facebook’s ads manager. Once you understand the changes, you can make them work for you
Play Podcast -
Part 2Facebook Conversion API changes — Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses the changes to Facebook’s conversion API with Ben. Is there any advantage from going the pixel-free route? A lot of changes are being made surrounding privacy concerns and this directly affects data tracking and collection. We’re currently in one of the most exciting and game-changing eras in the ad tracking world with Facebook.
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Part 3Impact of the death of 3rd party cookies — Vlad Zhovtenko // RedTrack.io
Simply put, ad tracking is changing. Vlad Zhovtenko, CEO and Co-founder of RedTrack, talks with Ben about the impending death of third-party cookies. Before industry giants started conversations to remove them, third-party cookies were a mainstay for most websites. Now that marketing is taking a different direction, what does this mean for the future of advertising?
Play Podcast
