Impact of the death of 3rd party cookies — Vlad Zhovtenko // RedTrack.io

Simply put, ad tracking is changing. Vlad Zhovtenko, CEO and Co-founder of RedTrack, talks with Ben about the impending death of third-party cookies. Before industry giants started conversations to remove them, third-party cookies were a mainstay for most websites. Now that marketing is taking a different direction, what does this mean for the future of advertising?
About the speaker

Vlad Zhovtenko

RedTrack.io

 - RedTrack.io

Vlad is the CEO and Founder at RedTrack.io

Show Notes

Quotes

  • “It's basically Apple, Facebook to an essence Google because of those other companies who have the highest amount of first party data... this gives them a very strong, competitive edge against all the other companies can use to thrive on stuff like true marketing, where you don't need to have a huge database.”

  • “So basically what stopped here is the ability for a marketer to go and just buy access to an audience, sort of at scale, across the open web...”

  • “And a lot of businesses build their KPIs on top of it. Now you can't profile people that easily...”

  • “In my opinion, third-party cookies are totally dead. Its just that nobody has realized this. Safari blocked them, probably in 2018. And then it was followed by FireFox.”

  • “They will also shut down any cross site tracking technology cookies. They will be gone by the end of 2021, nobody knows the exact date”

  • “The idea behind digital fingerprints will also be sort of gone...”

About the speaker

Vlad Zhovtenko

RedTrack.io

 - RedTrack.io

Vlad is the CEO and Founder at RedTrack.io

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